“Free From” Claims Help Drive $30 Billion in Pet Foods Sales

by Amy Tokic

Published: March 29th, 2016

free from claims help drive 30 billion in pet foods sales

It turns out that we want our pets to eat just as well as we do. And it’s this focus on quality that’s behind a growing niche of natural pet food products.

What do you look for when buying your pet food? We’re going to guess that foods that claim to be “free from” certain ingredients go a big way in determining your purchasing decision. Okay, we’ve got to come clean – we don’t have ESP. This is info from a market research publisher that says the “free from” label is helping to drive the pet food market to $30 billion in sales this year.

According to Packaged Facts’ new report, Pet Food in the U.S., 12th Edition, pet parent want to feed their fur babies the same high-quality food we usually buy for ourselves. The strengthening of the human/animal bond is deepening, and it’s no surprise to see that niches in the pet food industry are jumping on the bandwagon.

As we mentioned early, “free from” labels on pet foods are the biggest draw, with grain-free claims drawing interest. Any product that’s all-natural in the U.S. has to have a grain-free line in order to be seen as a contender in this high-quality niche.

In the past two years, we’ve seen a rise in the number of grain-free pet foods entering the market, and there’s no sign of it stopping now; estimates say that grain-free pet foods account for approximately a third of dog and cat food sales in the pet specialty channel. In terms of money, grain-free recipes account for $2 billion in sales.

Wondering what other “free from” claims are affecting our purchasing power? It turns out that we’re on the lookout for pet foods that are: gluten-free, corn-free, soy-free, non-GMO, potato/starch-free, and claims of no by-products, and artificial ingredients. If you’re a cat owner, chances are that you stalk foods that contain no fillers or by-products.

Are you one of the pet parents that look for pet foods that claim to be “free from” certain ingredients? Why do you feed these kinds of foods to your pet? Leave your reasons in the comment section below.

Amy Tokic

Amy Tokic, Editor of PetGuide.com, is a passionate animal lover and proud pet parent of Oscar, a Shih Tzu/Chihuahua cross, and Zed, a Japanese Chin. Her love of animals began in kindergarten, when she brought her stuffed dog Snoopy into class with her every day. Now, she writes about her adventures in pet ownership and tirelessly researches products, news and health related issues she can share with other animal enthusiasts. In her free time, Amy loves perusing used book and record stores, obsessing over the latest pet products available and chasing squirrels with wild abandon (a habit attributed to spending too much time with her pooches).

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After 11 Long Years, a Cat That Was Presumed Dead Returns Home

Sometimes, miracles can truly happen when you least expect it! And if a pet story can be considered a real life miracle, it’s the one about Toby, a family cat that - it would seem - lived a life of great adventure. In 2012, Toby, the now 14-year-old cat of the Allan family from Warwickshire, suddenly disappeared after the family moved to a new house. It was a heartbreaking event for the entire family, but their pet was nowhere to be found. After many attempts to locate their cat, they simply had to come to terms with the fact that old Toby was lost, and presumably dead. But this week, after 11 long years, Toby was returned to the Allan family by a local woman. The lady checked the cat’s microchip and was quick to get in touch with Coventry Cats Protection."I never thought in a million years I’d see him again," said owner Justine Allan. "Toby was collected and will no longer have to scavenge for food and sleep in a cold bin store," added the Coventry charity co-ordinator Wendy Harris.Toby suddenly went missing in a chilly December in 2012, after the Allan family moved from Galley Common in Nuneaton, to their new residence at Long Shoot."[My son Charlie] was about 12 when Toby went missing, and he was heartbroken when we realized he probably wasn’t coming back," said Mrs Allan for  Yahoo "The Long Shoot is a notoriously busy road, we just assumed the worst had happened and thought he had been run over.”But almost a decade later, just 5 miles away a local Bedworth lady got in touch with Cats Protection, believing that a stray cat she was feeding was pregnant. A volunteer with the charity went out to investigate, a microchip scanner in tow. "It turned out, not only did it have a chip, but that he was a neutered male named Toby, rather than female as originally believed," said Ms. Harris.Blazingly fast, the charity managed to trace the details of the Allan family on their database, and got in touch to share the splendid news – their missing feline friend was re-discovered!Initially in complete shock, after 11 years, the Allan family rejoiced and celebrated and quickly went out to pick up their long-lost pet. During those 11 years, the family welcomed another pet into their home, a King Charles Cavalier named Bernie. But even so, Toby fits right back into the family dynamic. As if he wasn’t missing for more than a decade!

Study Finds Link Between Having a Dog and Girls' Physical Activity

A new study finds that having a furry companion at home could help promote healthy physical activity in children, especially young girls. According to research from the Telethon Kids Institute in Australia, getting a new dog or losing a furry companion is linked with a child’s level of physical activity. This new research shows that having a dog could help promote healthy movement behavior in children. The study's lead researcher, Emma Adams, highlights the positive influence of dog ownership on children’s activity levels, pointing to potential benefits that start from early childhood.“We saw a significant jump in daily physical activity in children whose families acquired a dog over the study period, while those whose families experienced the loss of a dog recorded a steep drop-off in activity,” added Adams.The research teams from Telethon Institute and the University of Western Australia followed 600 children aged between two and seven years old, over a three-year period to determine the impact dog ownership (or loss) has on physical activity levels.The results showed that getting a dog or losing a family companion is associated with significant changes in children’s activity levels. Surprisingly, young girls showed the most significant response.“The results were particularly noticeable in girls, with girls who acquired a dog increasing their light intensity activity and games by almost an hour a day (52 minutes).”“On the flipside, there was a marked drop in light intensity activity and games in girls who experienced the loss of a dog, with their activity dropping by 62 minutes a day,” said Adams according to Independant. Children wore accelerometers during waking hours for seven days at a time to measure sedentary time, screen time, and physical activity. Parents were also asked about their childrens’ activity levels. Half of the children participating in the study didn’t own a dog at any point during the study period, 204 children had a dog for the entire three years, 58 got a dog during the study period, and 31 children lost their furry companion during the course of the study.Data showed that girls who got a dog increased their light intensity activities and games by almost an hour a day (52 minutes). At the same time, girls who lost a dog experienced a decrease of 62 minutes a day in the same activities. Researchers observed that unstructured physical activity, such as walking with the dog or playing in the garden saw an increase for both boys and girls who got a dog during the study. “If we excluded dog walking and playing, there were no changes in the unstructured physical activity, so we could see the changes in physical activity were actually from the addition of those dog-related activities,” said Adams. On the other hand, children who lost their dog decreased their unstructured physical activity by 10.2 sessions a week for girls and 7.7 sessions for boys. “Regular physical activity from an early age is essential for children’s physical and mental health development, but few children or adolescents are meeting recommended daily levels. Our findings indicate that having a dog in the family could help promote healthy movement behaviors in children and reduce their short- and long-term risk of chronic disease.”Although this study discovered a positive link between dog ownership and increased physical activity Adams stresses that it’s not a call for everyone to get a dog. “It’s important to note that we’re not telling families to just go out and get a dog - having a dog comes with many responsibilities and won’t be right for everyone.”Instead, this study encourages dog owners to use canine companionship to increase physical activity. Join the PetGuide community. Get the latest pet news and product recommendations by subscribing to our newsletter here.

How Often Do Dogs Need to Go Out to Pee?

When nature calls, dogs answer. And when dogs answer, so do you – by taking them outside to do their business. In other words, if you have a potty-trained dog, they will rely on you to know when their bladder is full or at least to take them out frequently enough so it doesn’t get full in the first place. This leaves most owners with the question – how often do dogs need to go out to pee? You don’t want them to have an accident inside the home but you probably don’t want to take them out for a walk every hour or so (even if you did have the time for it) so it’s important to find the right balance. Here’s what you need to know so you can make it work for you and your dog.How Often Do Dogs Pee?The frequency at which dogs need to go out to pee can vary depending on several factors, including their age, breed, size, activity level, and overall health. In general, you can use the following guidelines as a starting point, but it's important to pay attention to your individual dog's needs and adjust accordingly. Sometimes, it’s enough to just observe the signs your dog gives you, like nudging you or standing by the door. But at other times, it requires a bit of “intervention”. When it comes to the connection between a dog’s age and their peeing habits, the younger the pooch, the more they need to go out. Puppies have smaller bladders and higher metabolisms, so they typically need to go out more frequently. A general rule of thumb is to take a puppy out every 1 to 2 hours, especially after eating, drinking, playing, or waking up from a nap. Make sure to let them know why you are going out so they’ll gradually relate walkies with peeing time.Adult dogs, on the other hand, can usually hold their bladders for longer periods. Most adult dogs need to go out every 4 to 6 hours. Some larger breeds may have more bladder capacity and can hold it longer, while smaller breeds may need to go out more frequently, so have that in mind too. Of course, as dogs age, their ability to hold their bladders may decrease. Senior dogs may need to go out more frequently, potentially every 3 to 4 hours. What is more, some senior dogs may suffer from incontinence, meaning that they can’t really control when or where they pee. In this case, you could  use disposable dog diapers until their condition improves or in periods when you’re not there to take them out more frequently and prevent accidents.

More And More Pets Are Having Allergies, Trupanion Reports

The time when spring blooms and summer comes to the doorstep is an idyllic period for most, but a lot of people dread this time of the year because of seasonal allergies that cause s lot of sneezing, headaches, and all-around discomfort. Now, it seems, it’s not just us humans that can experience nasty spring allergies – data indicates that our four-legged best friends are also affected by them. Dogs, in particular, are very susceptible to  spring allergies and are increasingly treated for their symptoms, such as itchy skin.Are All Dogs At Risk for Spring Allergies?It is important to be aware that the trees and flowers that bloom in spring can be a source of allergies for your pet. Not only are spring allergies very uncomfortable for dogs, but they can potentially lead to many secondary issues, the most dangerous of which is a skin infection.And if you think that chances for a spring allergy affecting your dog are low, consider a recent report issued by the pet insurance company Trupanion. They claim that there was a 45% increase in allergy claims for insured pets over the course of four years since 2019. This means that allergies are on the rise, both for pets and their owners. In fact, as  Axios reports, according to the insurer Nationwide, spring allergies are at the top of the list of health conditions that end in vet visits. Another key fact is related to allergy drugs. Since two of the major allergy drugs were released in 2013 and 2018, more than 20 million dogs have been treated by them, in an effort to battle spring allergy effects. Of course, if you suspect that your pet is suffering from a spring allergy, it is key to visit your vet as soon as possible. Depending on the effects, your vet can prescribe topical, injectable, or chewable treatments that help reduce  itchiness and other issues. And, considering that such allergies are seasonal, be ready for them with the arrival of spring and the blooming of trees. Learn to spot the symptoms such as itchiness, and to react quickly!

Are You A Hugger? Some Dogs Prefer You Back Off!

When it comes to snuggling your pet, the language of love can differ.

This Farm Offers Cuddle Sessions With A Pack Of Adorable Goldens

For decades,  Golden Retrievers have been one of the most popular dog breeds in the United States – heck, in the world. It’s no secret that Goldens are simply everyone’s favorite! Cute, goofy, and cuddly, these dogs are such a wonder and so much fun to be around. And now, thanks to Golden Dog Farm from Jeffersonville, Vermont, the fans of this famed breed can enjoy a very special experience centered around these adorable furballs.This family-run farm launched a special Golden Retriever Experience – a one-hour session allows guests to enjoy refreshments such as cider and snacks, all in the company of a huge group of cuddly golden retrievers called “happy”. The session is usually called the “happy hour” just because of this, and allows anyone to immerse themselves in the company of “at least '' 10 dogs Umm, sign me up for any activity that includes dogs, especially ten of ‘em! The Golden Dog Farm is run by Doug and Becca Worple and in an interview with  USA TODAY, the couple happily exclaimed that the bookings for the experience sold out incredibly quickly. It was certainly not what they expected earlier this year when they came up with the idea and started it all. Not at all surprisingly, it was COVID that caused the idea to come to fruition. During the height of the virus rampage, Doug Worple’s job, based at a travel-oriented global digital advertising agency, suddenly experienced a major hiccup. Trying to get a bearing at this trying time, Doug said he “used the moment to take a step back and consider what was next.” And, together with his partner Becca Worple – herself a photographer and a media representative at a radio station – Doug decided it was best to sell their home in Cincinnati, Ohio, in hopes of moving to a family cottage in Ontario. It was a time of big changes."Then the border closed," Doug Worple said. "Now we're two weeks out of closing on our house and didn't know where to go, so we decided to buy an RV and traveled to 35 different states, 17,000 miles in the RV with two of the dogs."And during this incredible and life-changing adventure, the couple decided to start a golden retriever-based business, and to finally settle in beautiful Vermont. "We've just always loved goldens and always wanted to have a lot of goldens," Worple said. "With what I was doing, I saw the power of influencers and social media and all that and I joked we need to have an Instagram farm full of golden retrievers, and soon we started looking at what that might look like."And once they arrived at Jeffersonville, Vermont, a sign they were looking for appeared – and they were left speechless. While driving through town, they suddenly spotted a truck full of golden retrievers, driven by Dana Menne of Butternut Goldens. It was a match made in heaven. "(Becca told me), 'If God were to send to me a sign we needed to move someplace, it would be a truckload of goldens,'" Doug Worple said.In no time, their idea about a golden retriever “happy hour” began to take some serious shape. And especially thanks to the Butternut Goldens.  "Collectively both of us wanted to do something like this but they didn't have a place to do it and we didn't have enough goldens," Doug Worple said. "But together we could make it happen."At the moment, their “happy hours” are sold out until Dec. 17, but the Worples have plans to extend the dates to April, giving everyone a chance to enjoy this experience. The one-hour experience runs on Fridays, Saturdays and Sundays and costs $75 for adults and $50 for children."People are so happy when they're here, they have this childlike joy on their faces," Worple said. "People cry because they're so happy."What about you? Would you enjoy an hour cuddling with golden retrievers?

These Dog Foods Are Recalled Due to Potential Salmonella Contamination

Owners should always be careful about the food that they give to their pet – and it’s only natural that every caring owner will naturally want the best for their pet. But sometimes, even getting the best of the best is not a guarantee as accidents can happen anytime. In this case, the issue is that several popular dog food brands got potentially contaminated with salmonellla. Recently, owners had been shocked to find out that three brands of pet food were recalled - having tested positive for salmonella. And in fact, the past year saw at least seven recalls of dog food brands that were either contaminated with this nasty bacteria, or had harmful elevated levels of vitamins. And, to make matters worse, 2019 saw several dogs get seriously ill after consuming the food. And our dear four-legged friends are not the only ones at risk - handling the contaminated dog food, we too are exposed to salmonella. In 2012, up to 49 people in the United States and Canada fell ill after an outbreak of salmonella that was traced to dry dog food. According to the U.S. Centers for Disease Control and Prevention, 10 persons were so ill that hospitalization was required.According to the CDC, the pesky salmonella bacteria causes “an estimated 1.3 million infections in Americans every year, resulting in 26,500 hospitalizations and 420 deaths.”As for the latest recalls, a notice from the U.S. Food and Drug Administration, released on October 30th, includes the following foods: “one by Mid America Pet Food of Mount Pleasant, Texas, involving three lots of Victor Super Premium Dog Food, Select Beef Meal & Brown Rice Formula after random sampling found salmonella, which can sicken pets as well as people who come in contact with it.” Furthermore, it is stated that the food was “Sold by retailers across the U.S., the recalled products come in five-pound, 15-pound and 40-pound bags with a best-by-date of June 12, 2024, and contain one of the following three lot numbers on the back of the products: 1000016890, 1000016891, 1000016892.”The second recall involves TFP Nutrition of Nacogdoches, and their Retriever All Life Stages Mini Chunk Chicken Recipe Dry Dog Food, in 50lbs bags, with best-by-dates of October 2024 and production codes of either 3277 TFP or 3278 TFP. Lastly, the third recall in the latest wave is Blue Ridge Beef of Statesville, North Carolina, which is recalling Breeders Choice dog food with the UPC code 8 54298 00193 1 due to possible salmonella contamination.In case you suspect your pet has eaten any potentially infected foods, it is important to know the  symptoms of salmonella poisoning in pets: they can be lethargic, listless, or have diarrhea that is followed by fever and vomiting. If you recognise these in your pet, don’t hesitate to contact your vet. And, if you suspect that the dog food you have is contaminated, make sure to destroy it in a way that children, animals, or people cannot get in contact with it.

What Is Scent Enrichment for Cats?

Your cat has a powerful sense of smell that she uses to navigate her surroundings and make decisions, so it’s important to consider your kitty when using scented products around the house and maintaining a litter box that doesn’t have offensive odors.In addition to considering the fragrances that can be off-putting to your kitty, you can also enrich your cat’s environment and make her daily life more fun with scent. Below are some tips on how to use scent enrichment to keep your furbaby happy.

The Latest Pet Industry Trends from Global Pet Expo 2024

On March 20-22, 2024, pet industry professionals from across the globe gathered at the Orange County Convention Center in Orlando, Florida, for the Global Pet Expo. Presented by the American Pet Products Association (APPA) and the Pet Industry Distributors Association (PIDA), the exhibit floor showcased 1,100+ companies, including 300 first-time exhibitors. This included 1,000+ product launches, the latest pet industry news, a packed New Products Showcase, and more! But what did we discover while attending the show? Here are some of the hottest trends in the industry, as seen at this year’s show: Mind the BudgetIn the last decade, we have seen a growing interest in spoiling our pets regardless of the cost. However, following the events of 2020, many pet parents are feeling the pinch that is society’s current financial state. So, how do we reconcile the two? Many brands came into this year’s show with a focus on providing high-quality pet care with a budget-friendly mindset. This included two distinct approaches. Some companies focused on finding ways to keep the price point low. This included changes to production, simplified designs, and sourcing quality supplies at a fraction of the cost. They then transferred these savings directly to the consumer, allowing you to spoil your pets without breaking the bank. The other trend we saw was to create premium products that, while requiring an upfront investment, are designed to last for years to come. By not having to replace them repeatedly, you will save money over the product's lifespan. Overall, we were excited to see so many ways pet parents can improve their pet’s quality of life, even when finances are tight. Sustainability for the Future A growing understanding of the impact of our pets on the environment has put pressure on the pet industry to find ways to prioritize sustainability. Some experts say that caring for a medium-sized dog can have a similar carbon footprint to driving a large SUV. How do we address this without giving up our pets? We saw several brands rising to the challenge! There was a growing number of companies creating adorable and functional toys from recycled materials. Snugarooz had a wide assortment of brightly colored, crinkly, and squeaky plush toys made from recycled water bottles. WestPaw added more products to their popular Seaflex line of 100% recyclable toys made with recycled ocean-bound plastic. We also saw a focus on sustainability in pet food and treats. One company that really stood out was Arch Pet Food. The company previously demonstrated their commitment to eco-friendly pet ownership by introducing alternative proteins in their food and treats. One product that we found very impressive was the Dehydrated Copi treats, made from an invasive species in our waterways. Other shifts towards sustainability included changes in packaging to reduce unnecessary plastics, the use of hemp-based bedding for small animals, and more sustainable decisions being made during production.

Why Are Labradors Fat? Scientists Have the Answer

The friendly, playful, and trainable Labrador is one of the most popular dog breeds around the world. But, few canines are as obsessed with food as Labrador retrievers - and now scientists think they have discovered why. According to new research, a quarter of labs are predisposed to obesity due to a genetic mutation.Approximately 25 percent of Labradors face a double-whammy of burning fewer calories and feeling hungry all the time because of an anomaly. Scientists explain that this obesity-causing combination means dog owners must be strict when feeding and exercising their labs to keep them fit.The mutation is found in the gene called POMC, which plays an important role in energy use and hunger, and affects how dogs behave around food. Around 25 percent of Labradors and 66 percent of flat-coated retrievers are affected by POMC mutation, which puts these dogs at risk of obesity and causes increased interest in food.Researchers found that although these dogs don’t need to eat more to feel full, they are hungrier in between meals. The study also showed that dogs with the POMC mutation use around 25 percent less energy when resting than dogs without it. As a result, these pooches don’t need to eat as many calories to maintain a healthy weight. “We found that a mutation in the POMC gene seems to make dogs hungrier. Affected dogs tend to overeat because they get hungry between meals more quickly than dogs without the mutation,” said Dr. Eleanor Raffan, a researcher in the University of Cambridge’s Department of Physiology, Development, and Neuroscience who led the study. “All owners of Labradors and flat-coated retrievers need to watch what they’re feeding these highly food-motivated dogs to keep them a healthy weight. But dogs with this genetic mutation face a double whammy: they not only want to eat more, but also need fewer calories because they’re not burning them off as fast,” she added.The study found that the POMC mutation alters a pathway in dogs’ brains associated with body weight regulation. The mutated genes trigger the starvation signal that sends a message to the body to increase food intake and conserve energy.The study involved 87 adult pet Labradors, all at a healthy weight or moderately obese. The dogs were subjected to several tests, including ‘the sausage in the box’ test. The dogs were first given a can of wet dog food every 20 minutes until they couldn’t eat any more. All labs eat huge amounts of food, but what’s interesting is that dogs with POMC didn’t eat more food than the dogs without it.On a different day, all dogs were given the same breakfast. Three hours later they were offered a sausage in a box made of clear plastic and a perforated lid, so the dogs could see and smell the sausage but not eat it.Scientists discovered that labs with POMC mutation tried harder to get the sausage than the dogs without it, showing greater hunger. In another test, the dogs were allowed to sleep in a special chamber that measured the gases they breathed out. This test showed that labs with POMC mutation burn 25 percent fewer calories than dogs without it. According to researchers, people are often rude to owners of fat dogs, criticizing them for not feeding and exercising their dogs properly. However, this study has shown that labs with POMC are trying to increase their energy intake by looking for food all the time. Keeping these dogs slim is challenging, but possible. Spreading out daily food rations, by using puzzle feeders to slow down feeding or scattering the food around the yard so it takes longer to eat are ways owners can keep their Labradors distracted from constant hunger. Join the PetGuide community. Get the latest pet news and product recommendations by subscribing to our newsletter here.

Newfoundland Dogs Deliver Your Tree at This US Christmas Tree Farm

“It’s a great way to expose people to the joy of Christmas but also teach people about Newfoundland dogs,” explained Lindsay Eshelman when asked about her family farm. “They’re big, and sometimes people are scared of big dogs, and we want to show that they’re gentle giants.”The Esheman family’s love of the breed is evident, with four Newfoundland dogs currently among their ranks. But they didn’t want to stop there. By inviting Newfies from far and wide to come together, they have rightfully earned the title “The Newfoundland Farm.” The event has become a big part of what they do, a tradition they excitedly look forward to year after year.“We are a destination for these dogs,” Eshelman said. “We actually have had people drive all the way from Vermont, Maine, Ohio – those are ten-plus hour-long drives.”Are you interested in joining the festivities next year, but your dog doesn’t quite fit the breed? Don’t worry! Their Facebook states that all dogs are welcome, not just Newfies. If your dog isn’t keen on public spaces, that’s okay too! Dog lovers are welcome to join in with or without a dog. There will be plenty of adorable pups eager to enjoy your attention.So, start planning your trip to Pennsylvania next year to participate in Newfoundland Day and make some unique holiday memories.Join the PetGuide community. Get the latest pet news and product recommendations by subscribing to our newsletter here.

Wish Your Dog Could Understand You? New Study Says They Can!

You don’t have to be a dog owner to know that dogs can learn and understand commands like “sit” or “come”. But, a new study has made a groundbreaking discovery that dogs also know that certain words stand for specific objects. This finding won’t come as a big surprise to any dog owner who has ever asked their pup to “go get your toy” and, a minute later, been handed a chewed-up rubber ball or slobbery stuffed animal. Scientists have long been interested in learning whether dogs can truly associate words with objects. However, researchers couldn’t figure out whether dogs and other animals get a mental image when they hear an object's name. This would suggest that dogs have a better understanding of language than believed before. Researchers in Hungary have discovered that in addition to being able to respond to commands such as “sit”, “roll over”, or “stay” dogs can also grasp the essence of nouns. This relationship with language is called referential understanding, and it has been unproven in dogs until now. “When we are talking about objects, objects are external to the dogs and dogs have to learn that words refer, they stand for something that is external to them,” explained the study’s co-lead author, Marianna Boros, of the Department of Ethology at the Eötvös Loránd University, Budapest, Hungary.To get some answers about what is happening in the dog brain when it processes words, Boros and her colleagues asked 18 dog owners to bring their pooches to the lab along with five objects the dogs knew well. The objects included balls, slippers, leads, rubber toys, frisbees, and other items.Researchers instructed the owners to say the words for the items before showing their dog either the correct object or a different one. For example, the owner might say “Rover, look, the ball”, but hold up a lead instead. During the tests, the researchers measured the dogs’ brain activity using non-invasive electroencephalography, or EEG. The idea was to see whether EEG could offer a better insight into dogs’ understanding of language. The brain recordings showed different patterns in the brain when the dogs were shown an object that matched or didn’t match the owner’s spoken word. The difference was even greater for the words owners believed their dogs knew well.The same results were seen when humans performed these tests and are widely accepted as people understanding the word well enough to form a mental image of the object they were later shown. “We expected that if a dog really understands the meaning of the object’s word, it will expect to see that object. And if the owner shows a different one, there will be a so-called surprise reaction in the brain. And this is exactly what we found,” said Boros according to ABC News.Lilla Magyari, also of Eötvös Loránd University, and the other co-first author, said that although some other animals have shown some degree of referential understanding of language, they have typically been trained to do so. In dogs, she explained, such capacities seem to be inborn and don’t require any particular training or talent. Researchers stress they aren’t claiming that dogs understand words as well as humans. Future studies are needed to determine whether dogs can generalize in the same way humans learn to as children.This study raises an interesting question of why, if dogs understand nouns, more of them don’t show it. One possible answer is that dogs know more than they are willing to show us.Join the PetGuide community. Get the latest pet news and product recommendations by subscribing to our newsletter here.

Blue Ridge Beef Recalls Kitten and Puppy Food Due to Bacteria

Blue Ridge Beef, one of the foremost pet food companies in North Carolina, decided to recall their 2-pound kitten and puppy food because of a serious potential threat of listeria and salmonella in their kibble. The pet food in question was distributed to locations in Connecticut, Massachusetts, Maryland, North Carolina, New York, Pennsylvania, and Virginia.Unfortunately, North Carolina Department of Agriculture discovered a serious issue when analyzing their product, realizing that one lot of each of the food products was positive for salmonella and listeria, on December 15th. This included kitten food lots “N24 1114-N24 1224”, of 2-lb logs of “Kitten Grind” (UPC 8 54298 00101 6), and “Kitten Mix” (UPC UPC 8 54298 00143 6). Also included was the “Puppy Mix” (UPC 8 54298 00169 6).The action was swift to pull these products from the shelves, as both listeria and salmonella can be very dangerous to pets who consume the contaminated food. It can also be harmful to humans who touch the food as well, especially pregnant women and children. Pets who get infected can suffer from vomiting, fever, bloody diarrhea, lethargy, and loss of appetite, so if you notice any of these symptoms and your pet has been eating the food that is now recalled, make sure to take them to a vet for treatment ASAP.Luckily, the Blue Ridge Beef company announced that so far it has not received any reports of illnesses that are connected to this recall of food. Likewise, the company is not facing any legal action because of the recall. Pet owners who purchased this food are encouraged to contact Blue Ridge Beef company at  blueridgebeefnc@yahoo.com for a full refund. Consumers can also get in touch with Steven Lea, from 8 am. to 5:30 pm. ET Monday-Friday at (704) 880-4500. 

When is the Best Time to Start Puppy Training?

Training your pet is a very important task as it will shape them into a friendly, obedient dog that’s a pleasure to be around. While it does require a lot of patience and effort, training your dog on time makes your life as an owner much easier and prevents a myriad of behavior issues and other problems down the road. Of course, it goes without saying that you should start training early, while your doggo is still a puppy. That is the time when they gladly soak up all the information and eagerly learn. But when exactly is the best time to start puppy training? You can’t do it while they are still teeny-tiny, nor should you wait too long. What is the ideal middle ground? Let’s find out.When is the Best Time to Start Puppy Training?Puppies are like sponges, soaking up information from their environment and their owner, so early training can set a solid foundation for good behavior and establish obedience throughout their lives. Ideally, you can start basic training such as housebreaking, socialization, and simple commands like "sit" and "stay" when your puppy is around 8 weeks old. This is the general “golden rule” that many owners stick by. When they reach that 2-month mark, it’s considered the ideal time for them to quickly grasp the commands you teach them. If you think that this could be “too early” to start training, you are wrong. There are numerous benefits to early training, and all of them are critical for your dog’s well-being and normal behavior. Here are just a few of them:SocializationEarly socialization is so important for puppies. It allows them to learn how to properly interact with other dogs and humans and prevents aggression and behavioral problems later in life. During this period you should expose your pet to new environments, sounds, and sights.BondingTraining sessions are a great way to strengthen the bond between you and your puppy. Spending time together, teaching them new things, and rewarding good behavior builds trust and a positive relationship.Preventing Behavioral IssuesIf you spot behavior issues while your dog is still a puppy, it is easier to prevent them from becoming nasty habits. As you teach your pet proper behavior and as you set up boundaries, you will prevent many nasty issues from forming, such as excess chewing, barking, or disobedience. If you already notice chewing issues that stem from teething, make sure to redirect their attention to an appropriate chew toy and use  puppy no-chew deterrent sprays to help you shift their focus.

This Special Camera Reveals How Our Pets See the World Around Them

Have you ever wondered how your pet  sees the world around them? We all know that the eyes of dogs, cats, and all other animals are not the same as ours, and they often see the world in a very different way. While all we could do is imagine and theorize up until now, thanks to a new breakthrough in technology we will be able to take a peek through the eyes of animals!Scientists have  invented a special camera that uses a unique combination of state-of-the-art hardware and software, in order to create videos and images that show us exactly how certain animals see. For example, with this latest tech, you will be able to see the vivid world of colors that are seen through the eyes of birds and bees. One of the recent demonstrations revealed how a UV-sensitive vision of a bird renders an orange sulfur butterfly - the result is more than striking, as it doesn’t look like anything related to human vision.

Rover Releases the Most Popular Pet Names of 2023

Whether you’re stumped for a name for your new dog or cat, or you’re just curious to know what people are naming their pets these days, Rover has some answers for you. The company released a list of the most popular pet names of 2023, and the 11th annual Top Pet Names Report also sheds light on the inspiration behind the names.Here are some of the interesting findings that Rover shared.

How Much Playtime Does My Cat Need?

Sure, cats tend to spend a lot of their day seemingly lazing about, basking in the sun, meticulously cleaning themselves, and snoozing away. However, that doesn’t mean that cats are not active animals that need daily exercise – they have an instinct to hunt, explore, and engage in different activities that stimulate their minds and bodies. Without adequate mental and physical stimulation, cats can become bored, stressed, and even develop behavioral issues. This is why playtime is not “just” a matter of playing for felines. It meets their most basic needs and it's an essential component of their overall well-being.What Are the Benefits of Playtime for Cats?Engaging your cat in interactive play stimulates their cognitive abilities, keeping their minds sharp and active. Activities like chasing toys, solving puzzles, or hunting for treats mimic their natural hunting instincts, providing mental enrichment. Enrichment is crucial to prevent destructive behaviors, aggression, and other behavioral issues that stem from boredom and lack of mental stimulation. In addition to keeping your kitty’s mind sharp, playtime will keep them fit as a fiddle and in their top form. Regular play sessions help cats balance extra energy, maintain a healthy weight, and prevent obesity-related health issues. It also promotes muscle tone, flexibility, and overall physical fitness, reducing the risk of joint problems as they age.Last but not least, interactive play presents a unique bonding opportunity. Playing together with your cat will strengthen your relationship, fostering trust and affection. It's a chance to spend quality time together and will provide your cat with a sense of security and happiness.How Much Playtime Does My Cat Need?The importance of your cat having regular playtime is indisputable, but how much playtime do they need? Well, as it usually goes with these things, the answer will largely depend on your pet’s specific traits, such as their age, breed, and health status. However, for most cats, that “magic” number ends up being between 20 to 30 minutes of playtime each day. This could be your starting point to determine the right amount of play for your pet, just tailor it to their needs – for instance, younger cats and kittens will need longer and more frequent play sessions to burn off excess energy and engage their curious minds. How To Make Playtime Engaging for Your CatAs intelligent and sometimes finicky animals, cats can be a bit hard to please. A new toy might bore them in a matter of hours, or they might prefer scratching your couch rather than the new cat tree you bought them – but if you rely on the following tricks, it’s much likelier that your kitty will enjoy playtime.#1 Rotate ToysKeep your cat's interest piqued by rotating their toys regularly. Introduce new toys periodically to prevent boredom and stimulate their curiosity, but don’t overdo it – bringing home new toys too often will ensure they get bored of each one too quickly. #2 Variety is KeyExperiment with different types of toys, such as wand toys, laser pointers, puzzle feeders, and interactive play circuits. Cats have unique preferences, so observe what activities your cat enjoys most and tailor playtime accordingly. Usually, a safe bet is going for a catnip-filled toy such as the well-loved  Yeowww! Catnip Yellow Banana Cat Toy. Popular for its shape that makes it perfect for cats to grab onto and forcefully scratch with all fours, this toy will keep your kitty engaged thanks to the organic catnip stuffing that fills this banana-shaped toy to the brim.

According to ASPCA, These Are The Top 10 Pet Toxins of 2023

No matter how careful you are, accidents happen – this is particularly true when it comes to pet  poisoning cases. Not only that cats and dogs have some uncanny ability to get into stuff that they’re not supposed to get into, but you also can’t always know what things could be a potential toxin to them. And believe us when we say, there are a lot of potential pet toxins in an average household!The annual report by the  ASPCA Animal Poison Control Center (APCC)  only goes to prove this. Each year, they examine all the compiled data to determine which are the most commonly encountered pet toxins each year. It helps keep owners aware of the threats, and to keep vets always one step ahead. In 2023, the APCC was extra busy, having received hundreds of thousands of calls about items and substances that pets were exposed to. Incredibly, these substances totaled over 351,000!Even though they were contacted about such an imposing number of potentially hazardous substances, they managed to narrow down the most common culprits and compile the list of top 10 pet toxins in 2023, which will serve as a great reminder of what to look out for.Over-the-counter medications, including cold and flu medicines, ibuprofen, acetaminophen, and vitamins and supplements. With 16.8% exposure, these medications are the number one threat in 2023. Almost every home has some sort of medications stored, and they aren’t always expertly hidden. Accidentally, pets can discover them and suffer many dire consequences if they ingest them. Human food and drink are almost equally as dangerous, with 16.2% reported calls. A lot of what we consume daily is toxic to pets. This can range from common items such as raisins, onions, garlic, grapes, or sweets, to more rare items such as protein drinks and bars, xylitol gums, and energy drinks. If your pet gets their paws on any of these, it can end up in an emergency vet visit. Prescription medications for humans are very dangerous to pets, and many reports were made in regard to inhalers, ADHD medications, heart medications, and similar. Prescription medications are often strong drugs and definitely not meant for pets.Chocolate is the number 4 threat for 2023. A staggering 13% of calls were related to this sweet. Dogs are mostly found consuming it as cats do not have sweet taste buds or the appetite of dogs. Still, chocolate is not meant for pets and can cause many side effects.Veterinary products are at number 5 with 8.3% reported exposures. Callers reported ingestion of chewable tablets or soft chews, many of them used for calming pets. Owners are urged to keep medicines locked away, as pets can like their sweet taste and go after them when you are not looking. Plants and fungi accounted for 8.1% of exposures. Dogs are inquisitive and can find these plants on their outdoor adventures. But many plants can cause a threat to dogs, so make sure to acquaint yourself with a list of toxic plants to look out for.Household products are also on this list, with 7.1% of exposures reported. Pets consumed various dangerous items, such as deoxidizer packets, batteries, and various miscellanea lying around the house. Be aware of what’s lying around that’s easy to reach.Rodenticides are a major threat to pets. People can use poisons to get rid of pests, but our pets don’t know that. If they ingest them, it can be extremely dangerous, leading to kidney failure, bleeding, and even death. When you are out on walks, always be careful what is lying around. Insecticides are almost the same. People use bug sprays, ant baits, and poisonous powders all over the place. Always make sure that the area you are in is free from anything that can be a threat to your pet. Recreational drugs are last but not least. With substances such as marijuana becoming increasingly legal, pets can come in contact with them as well. But there are also hallucinogenic substances such as mushrooms, especially psilocybin, and muscarine, which can be very harmful to pets. 

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