10 Pet Industry Trends at SuperZoo 2023

Last month, nearly 18,000 pet professionals gathered in Las Vegas for North America’s largest pet retail event – SuperZoo! Here, brands showcased their newest and most innovative product lines, new products were launched, and connections were made that would help shape the pet industry as we know it.

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Why Do Cats Try to Cover Their Food?

Has your cat ever pawed around her food dish, acting as though she wanted to cover the dish and whatever was in it, just like she’d move litter in her litter box? It turns out that this peculiar behavior is quite common amongst felines. But what’s it all about? Here are some of the reasons why a cat would try to cover her food.

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What Is Smurgling in Cats?

A lot of cats smurgle, so you might have already seen your kitty exhibiting this behavior, even if you didn’t know what it was called.

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Beagles Rescued From a Lab Get a Second Chance at Life in Canada
Three beagles who spent their entire lives in cages in a U.S. laboratory got a second chance at life when The Beagle Alliance rescued them.
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Study Shows Your Dog Is Listening to You Even When They’re Sleeping
A small pilot study that was conducted on 13 dogs revealed that even when in deep slumber, a dog’s brain can still light up in response to human voices and the sounds of other canines - just like when they are wide awake.
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Here is Why Pet Insurance Costs Are at an All-Time High
According to the latest insights by Consumer Reports, the average monthly cost of pet insurance is roughly $47 per pet, which can be a hit on some pet parents’ budgets.
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Is My Cat Overweight?
These days cats are more often chunky and chubby than elegant and slender, but how exactly do you know if your cat is overweight and not just adorably well-padded? These are the signs of obesity in cats.
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K9 Yoda Brings Two-Week Manhunt to a Quick Close
For almost two weeks, escaped killer Danilo Cavalcante eluded authorities as he hid in a densely wooded area in Pennsylvania. Once his general location was e…
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Woman Couldn’t Find a Perfect Dog, So She Invented a New Breed
Disappointed by the inability to find a perfect canine companion, a Florida woman took matters into her own hands, setting out to create her own breed of wolfdog.
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What Cleaning Products Are Not Safe for Pets?
Many household cleaning products contain chemicals that can be harmful to animals if ingested, inhaled, or exposed to their skin. Here are some of the most commonly used cleaning products and substances that are generally considered as not safe for pets!
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These Apps Can Help Detect Pain in Cats

September is Animal Pain Awareness Month, so it’s a great time to learn the signs that your cat might be experiencing pain or discomfort. But, in addition to keeping an eye on your kitty’s posture, body language, and behavior, consider using some of the latest apps that can help you determine if your pet isn’t feeling well.

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World’s First Dog-Fox Hybrid Dies Under Mysterious Circumstances
The death of the first-ever confirmed dog-fox hybrid in Brazil is under government investigation.
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People Magazine's Annual Rescue Dog Competition - Time to Vote!
Crufts and Westminster, step aside. There’s a new competition in town and it’s appealing to thousands of pet owners who chose to adopt not shop. It’s the Wor…
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New Study Reveals More About Cats’ Sense of Smell

Cat parents know that their kitties have a strong sense of smell. You might have watched your feline sniffing something, such as a spot on the floor or an item in your home, wondering what she could possibly be smelling there. Or, if you’ve ever tried adding something like a probiotic or enzyme supplement to her food, you might’ve seen her reject the entire meal because she picked up on the slightest odor.


Sure, you can learn a lot by observing your cat, but new research has revealed even more about your kitty’s sensitive nose, how it works, and how complex it is. Here’s a brief summary of what experts discovered when they took a closer look at the domestic cat’s nasal airway.

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Inflation Forces Pet Owners to Switch to Cheaper Food
Inflation is forcing pet owners to switch from more expensive gourmet brands or opt for smaller pet food packages.
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How Do You Give an Uncooperative Cat a Pill?
How exactly do you go about giving an uncooperative cat a pill? You can’t just avoid it altogether – it has to be done one way or the other. Read on to find out how to do it without ending up covered in scratches!
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