Brands Are Cashing In On Millennial’s ‘Fur Baby’ Trend

by Emily Hutchinson

Published: August 16th, 2017

brands are cashing in on millennials fur baby trend

Pets are ‘starter children’ say 44% of millennials. This is a great opportunity for brands to cash in on our love of pets, selling high-end products for our beloved fur babies.

These days, adults in the age range of 20-36 are getting married later in life, and having children later too. Their lives are focused on work, having fun and of course… pets!

However, these pets are more than simply a fluffy friend, they are substitute children and millennials are not ashamed to admit this. Pets are great practice for the children you may have in later life. You learn to look after a pet that totally relies on you. It teaches you responsibility, and it’s an opportunity to have that love in your life that pet ownership brings, without taking that big step into parenthood.

Half of all Americans in their 30s own a cat and three-quarters own a dog

This treatment of pets as substitute kids has brought about a huge increase in demand for quality pet products and more options when it comes to choice of pet products. Millennials are seeking out pet food that is organic and natural. They want toys that entertain and amuse their pets. They want the most stylish pet beds and accessories.

Where once people of this age would be spending their money on children, they are now lavishing it on their pets. It’s a huge market and it’s one that brands are making the most of. Companies are tuning in to these new requirements and filling the market with a whole new range of luxurious pet supplies.

Convenience is also a big factor. There is a growing demand for pet products that make pet ownership easier, and of course the online market is thriving as we can order our pet supplies over the Internet and have it delivered to our door. Eliminating the inconvenience of carrying heavy bags of cat litter or pet food from the store.

3 out of 4 millennials are more likely to make an extravagant purchase for their pets than for themselves.

People are spending more time researching the best products for their pets. When you view your pets as your children, it makes total sense. You want the best for them. You want them to be happy, healthy and safe.

It’s great that people are showing this trend towards treating pets as part of the family and giving them the best. Well, having a pet is pretty much like having a kid in many ways, they’re just that bit more fluffy!

Emily Hutchinson

More by Emily Hutchinson

UK Firefighters Get No Thanks from Rescued Cat

View Article

Study Reveals Millennials Have a Special Relationship With Their Pets

It turns out that millennials will not be known just as the generation that embraced the digital era, but as the first generation that embraces pets as family members. Do you think your animal companion is your fur baby or the family pet? According to a new study by Trupanion Inc., a leader in medical insurance for cats and dogs, if you were born from mid-eighties to the late nineties, chances are you consider yourself a pet parent rather than an owner. The relationship we all have with our pets, regardless of the owner’s age, is constantly shifting. Just a few decades ago, it was extremely rare to see a pooch lounging in a living room, now it’s hard not to! In order to analyze the relationship of people and their four-legged family members, the company conducted a survey of 1,250 pet owners across the U.S. and Canada. Although their findings have confirmed some popular opinions, they have also discovered more than a few surprising tidbits. Related: Millennials Make Up a Quarter of all Pet Owners Even though we all love our furry friends, millennials tend to express that love a bit differently. Compared to the generations that have come before them, millennials seem to value the relationship they have with their pets more than any other, and have the stats to prove it- 12% of the surveyed people answered that they ended a romantic relationship because of their pet. The unusual findings don’t end there. Approximately 40% of millennials that were part of the study have changed their homes in order to live in an environment that is more pet-friendly, and one-third of the surveyed chooses only restaurants that will allow them to bring their pets with them. Related: Brands Are Cashing In On Millennial’s ‘Fur Baby’ Trend The way we talk about our pets has drastically changed as well. Instead of referring to their pets, well, as pets, millennials tend to say fur babies–at a whopping 43% of the surveyed. But, it’s not only a term of endearment. The researchers found that 57% of people who referred to their animal companions fur babies were more likely to let their cat or dog on the sofa. It seems that now, more than ever, pets are defining our lives. We choose our homes, where we go out and who we go out with, all based on our relationship with our cats or dogs. It might sound a little over the top, but if I’m being honest, all I can think to say is- it was about time! And, yes, I’m a millennial–guilty as charged. But, hey, at least my fur babies are living large!

Cat in Heat: Signs and What to Do

If you have an unspayed female cat, it’s just a matter of time before she goes into heat and is ready to mate. But will you be able to recognize that she’s in heat, and will you know what to do? Here’s some basic information on the signs that a cat is in heat and what you can do to make sure your cat doesn’t get pregnant and produce an unwanted litter.When Do Cats Start Going into Heat?A cat can go into heat (known as estrus) at a surprisingly young age. On average, her first heat can occur at roughly 6 months old. But some cats will go into heat sooner, such as around 4 months old, or later, such as closer to 1 year old.Several factors, such as the cat’s breed, her weight and body condition, and the time of year and amount of daylight, influence when a female kitten that hasn’t been spayed will go into heat for the first time. So, it can be difficult to predict when it will happen.Note: A nursing mother cat with a litter of kittens could go into heat and get pregnant again.How Long Is a Cat in Heat?On average, a cat will be in heat for seven days, but it is possible for a cat to be in heat longer, such as for 14 days, or for a shorter period, such as two days. If she doesn’t mate, the heat will end but restart a short time later, such as a couple of weeks later. But if she mates, she’ll ovulate and move out of heat in a couple of days. Note: Cats can be in heat multiple times throughout the year. The environment they live in and the number of daylight hours can affect if they go into heat.Signs a Female Cat Is in HeatBehavioral changes are the main things to look for to determine if your cat is in heat. Here are some of the common signs:Vocalizations – your cat will yowl and meow more loudly and more often than usualAttempts to get outside – your cat will try her best to sneak or dart out the door in search of a mateChanges in posture – your cat will stick her rear end up in the hopes she’ll grab the attention of a male kittyIncreased urination or spraying – your cat may urinate more often, and she might mark spots around the house by spraying urine on themSeeking attention – your cat will be more demanding, seeking your attention and affection, and will rub her face and body on people and objects around the houseRolling – your cat will roll around on the floor more than usualGrooming more – your cat will groom herself more, and you may notice her grooming the genital area moreWhat to Do When Your Cat Is in HeatOnce your cat is in heat, there’s really nothing that you can do about it except wait for it to end. In the meantime, she can easily get pregnant, so it’s important to keep her indoors and away from intact males.In addition to that, you can try calming her down by giving her your attention. If she’s acting restless, you can encourage her to play with a wand toy, which is perfect for interacting with your pet and showing her you care.  A good example is the Our Pets Play-N-Squeak at Night Twinkle Mouse Cat Wand. It features a stuffed mouse that squeaks when hit, along with feathers and a long string so your kitty can chase down or jump up and grab her “prey.”

What You Need to Know About XL Bully Ban

American XL Bully dogs will be banned by the end of the year after numerous attacks were reported across the United Kingdom. The term "XL Bully" typically refers to a type of  American Bully breed known for its muscular build and larger size compared to standard American Bullies. These dogs are often selectively bred for their size, strength, and temperament, so while they are not inherently aggressive, they have the means to do some damage if they are reared to be dangerous.The ban has owners of bully breeds across the UK scared and confused, so here’s what you need to know about the details of this edict. Starting from December 31st, all XL Bullies will have to be kept on a lead and have a muzzle while in public. What is more, from this date it will be completely illegal to advertise, breed, sell, exchange, gift, or abandon or let stray any XL Bullies. In short – it is a decisive strike against this breed, as announced by Prime Minister Rishi Sunak, earlier this year.Furthermore, a complete ban on people owning XL Bullies will come into force in the UK from February 1st, 2023. This had owners scared that their pets would have to be put down just because of their breed, but, luckily, that’s not the case. If the owner applies before the end of January, with the wish to keep their pet. With that, the household will receive an exemption certificate, but it will also have to comply with a very strict set of rules related to the breed. UK government department Defra has announced that it received more than 4,000 exemption applications so far and that a “majority” were approved. Their spokesperson said that “ "The majority of applications are successful and the majority of successful applicants are receiving their certificates in less than a week."This only supports the assurances that there will be no “forced” euthanization of these dogs. However, those people that do not apply for an exemption by the end of the deadline, will have to put their XL Bullies down. They will be granted £200 to cover the costs of a vet euthanizing their dog. Rescue and rehoming organizations can claim £100 per animal for the same purpose. The government's website states "the euthanasia must be performed by 31 January 2024" for these financial claims to be successful. Sadly, because of this new law, at least 246 XL Bullies will be put down in the coming period, as their owners did not apply for an exemption, or were not granted one. American XL Bullies are not the first dogs to be banned in the UK. Several breeds were banned in the past, and owning them is now completely illegal. These breeds include the  Pitbull terrier,  Japanese Tosa,  Dogo Argentino, and  Fila Brasileiro. Owning a banned dog breed can get you in plenty of trouble, specifically an unlimited fine and a six-month prison sentence. 

TikTok "Cheese Tax" Video Seriously Resonates with Pet Owners

Viral TikTok video spills the beans on sharing with our pooches!

The Season of Giving Begins With A Leap

We're excited to announce a special initiative in celebration of the season of thankfulness and November's Senior Pet Adoption Month. Starting today, Leap Years is offering a free bottle of its daily chewable supplement to anyone who adopts a senior dog (over 5 years old) from a shelter or rescue. All you need is proof of adoption, and while supplies last, your senior pup can start benefiting from Leap Years' formula that has already changed the lives of dogs across the country.

A Xmas Miracle: Shelter Empty for the First Time in Nearly 50 Years

It was a very merry Christmas for a Pennsylvania shelter whose kennels were empty for the first time in nearly 50 years. Just two weeks ago, the shelter was packed with cats and dogs. However, the staff and volunteers have been working around the clock to make sure the animals in their care got adopted into loving homes. The Adams County SPCA is overjoyed that the shelter is empty, especially during the holidays.“This is the first time in 47 years that the Adams County SPCA is empty let alone on Christmas time, it is a true miracle!” the shelter wrote on Facebook. “To say that we are beyond excited is an understatement! The staff and volunteers have worked very hard to take care of the animals in our care and to make sure they got adopted into the right home.”The organization had a busy year, taking care of 598 animals before adopting them into furever homes. The hardworking staff and volunteers also reunited 125 stay animals with their owners this year alone.Adams County SPCA kennel technician Tanya Hays said that in the last two weeks, the shelter found homes for 20 animals, either as adoptions or strays returned to their owners.“We had to get them all spayed and neutered, vaccinated, and tested for heartworms and thick-born illnesses while also processing a lot of (adoption) applications, so the staff worked really hard,” said Hays to TODAY.“It was pretty cool. It was quite a feat,” she added.The organization took to Facebook to thank their community. “Our community stepped up once again! We thank everyone for their continued support and look forward to new adventures in 2024!”Although it may seem like people are more motivated to adopt animals during the holidays, the shelter actually discourages people from giving pets as gifts because these animals are more likely to be returned to the shelter weeks later. While the staff and volunteers celebrated everything they achieved this year, they are already ready to get back to work. “We will be pulling animals from other shelters in Pennsylvania next week in hopes of relieving some of their stress,” the shelter shared. “Right now we are going to enjoy this accomplishment!”In a follow-up post, the organization shared that it has “received an overwhelming response” from different shelters across the country and also from Canada and Mexico. Members of the public have also reached out asking them to take in abandoned animals. “Even though our hearts break for them and the situation they are in we need to help the members of our community first,” the organization said. The Adams County SPCA is only taking animals from overwhelmed shelters in Pennsylvania and animals surrendered by residents within the county as well as those living in surrounding counties. “We are going to do the best we can to help as many animals and people we can.” Join the PetGuide community. Get the latest pet news and product recommendations by subscribing to our newsletter here.

Give Your Cat a Purr-fect Treat

A lot of emphasis gets put on treats that help keep your dog’s teeth clean, but it is also an important consideration for your cat.

Are Hamsters Good Pets for Kids?

Final Thoughts: Hamsters and ChildrenAre hamsters good pets for kids? The short answer is, “maybe.” There are several key factors to consider when deciding if a hamster will be an excellent addition to your family, including the space needed for their habitat, their independent personalities, your child’s interest in a bet, the work (and finances) required to care for your new hamster, and the availability of a veterinarian that will accept small animals.If your child is ready for a pet, but a hamster doesn’t quite check all the boxes on your new pet wishlist, there are many other options, including guinea pigs, cats, dogs, and some species of birds. Don’t rush this decision. Take time to research and find the best fit for your family before committing to your future furry (or feathered) family member.Join the PetGuide community. Get the latest pet news and product recommendations by subscribing to our newsletter here.

What Shapes Your Dog’s Personality? Harvard Neuroscientists Reveal

No two dogs are the same – each pooch has a personality of their own, complete with unique quirks and traits. But why is your dog the way they are? What shapes their personality and character? Why do they behave in a unique way, even when they belong to a certain breed with a distinct set of traits?This is the question that Erin Hecht, assistant professor of human evolutionary biology at Harvard, is trying to answer. She is doing this through  The Canine Brains Project and recently held a  talk - centered on canine neuroscience - that was organized by Harvard’s Brain Science Initiative.According to Hecht, dogs have the potential to teach us so much about brain development, especially considering the fact that they were domesticated about 20,000 to 40,000 years before the present – which, on the evolutionary timeline, is quite recent. “Darwin saw dogs as a window on mechanisms of evolution,” Hecht said. “When we’re looking at dogs, as a natural experiment and brain behavior evolution all we have to do is look at their brains and see what evolution did in order to satisfy those selection requirements.”Hecht’s efforts were benefited by her lab, which performs MRI scans of dog brains – roughly 100 per year. They also conduct owner surveys that examine dogs’ work skills, especially those “ancient” ones, like hunting, guarding, herding, fetching, and so on. All this is then compared to breed parameters, like body size, skill size, and overall shape. “About 80 percent of the dogs living on the planet today are what’s known as village dogs. These are free-ranging animals that live as human commensals. So they’re living within human society, but they’re not pets,” Hecht said.Through such research, Hecht is hoping to determine what exactly shapes a dog’s personality. Through her lab work, she connects personality and skill differences in dogs to six special regions of their brains:-the regions controlling drive and reward -olfaction and taste-spatial navigation-social communication and coordination-fight or flight -and olfaction and vision“There has been very strong recent specific selection in individual breeds rather than founding effects in ancestral founding populations,” Hecht said. “So then we can look at behavior and ask whether the types of behaviors that different lineages have been selected for historically … [explain] each dog’s anatomy and these six brain networks. And it seems like there are some interesting relationships here.”But most importantly, it is concluded that these neural pathways are greatly impacted by the shape and size of a dog’s skull. “It stands to reason that if you’re manipulating the shape of a skull, you’re going to be manipulating the shape of the brain,” Hecht said. “But this confirms that dogs with these extreme skull morphotypes have impacts on their brain anatomy that likely affects behavior.”She also adds that even though some dogs have a brain “makeup” that suggests a unique disposition, it doesn’t “lock” them into a set behavior pattern. This is especially true for working skills. “Training is almost always necessary. I have yet to hear of any particular breed of working dog, where it’s just born knowing how to do its job,” Hecht said.So, a look “inside” your doggo’s brain might reveal why they are just the way they are. Would you be curious enough to let scientists take a peek?

Does My Dog Need Winter Boots?

The days are growing colder and colder, and your pet is more and more hesitant when it’s time to go out for a potty break – who could blame them? It’s not like we owners don’t need to give ourselves a pep talk when it’s time to take our dogs out for a walk when it’s snowing outside or the icy wind is whipping everything in sight.While winter can be very unpleasant for your dog, there are ways to keep your pooch toasty and more comfortable when the temperatures drop, ranging from  cozy winter coats, warm blankets, and protective winter boots. Yes, those cute little booties are more than a fashion statement – if you’ve been questioning their efficacy, read on to find out if your pet could use a pair of nice winter boots to keep their paws snug and warm.Does My Dog Need Winter Boots?You might think that paws are naturally protected from the cold ground and rough terrain thanks to their unique properties, but that’s only partially true. Not all doggos are built the same. As they come in different shapes and sizes, and with different coat lengths, it means that they will experience winter and cold temperatures in different ways. But even so, no dog’s paw should be left to endure the snow, the ice, and the  rock salt on the asphalt streets. That means that dog boots in winter are far more than a simple piece of the outfit. They protect, keep warm, and ensure that your dog’s paws are safe from injuries, irritations, and dangerous substances. Of course, some dogs need winter boots more than others. Small and toy dogs are much more vulnerable to cold and low temperatures, and they will need protection from the elements without a doubt – that means both a winter jacket and boots. The same goes for senior dogs, whose aching joints and paw pads are much more vulnerable to the elements than they were when they were young.Ultimately, however, dogs of all ages and sizes should be accustomed to wearing dog boots. They protect your pet’s paws in any weather, and come with a range of other advantages, too – these are the main five benefits of dog boots:#1 TractionThanks to dog boots, your pet will no longer have trouble walking on icy or slick surfaces. Boots provide grip and traction, and your next wintery outing will be much safer and faster thanks to them. This is especially important to seniors, who can seriously injure themselves and endanger their mobility due to slips and falls on icy surfaces.#2 InsulationThe boots are there to protect from extreme temperatures. This goes for both winter and summer. So whether it’s ice and cold, or the hot summer asphalt, the boots are there to provide safety – no frostbite on the paw pads, no burns on their delicate little beans.#3 HygieneCleaning your dog’s paws after every walk can quickly become a tiring chore – kudos to you if it doesn’t. Winter brings mud and slush with it, and without the boots, all that mess remains on the paws and gets inside your house, so you need to  clean your pet’s paws every single time you come in from outside. `thanks to dog boots, this can be a thing of the past.#4 Comfort and careDogs can have very sensitive paw pads, especially if they are older and cracked. Thanks to dog boots, winter doesn’t have to exacerbate these issues. Padded and comfy, dog boots ensure that walking on various surfaces is smooth and pain-free.#5 Prevention of injuriesWhen it comes to the protection of paw pads, nothing beats dog boots. In winter, there are a lot of hazards on the walking surface. Ice shards, frozen rocks, icy puddles, and rock salt – the list is endless. Thanks to the protection of the boots, your pet will be safe from abrasions, cuts, and frostbite.

Is Melatonin Safe For Dogs?

Melatonin is an important hormone, which is naturally produced in the pineal gland of the brain. It has numerous beneficial aspects, such as it can help regulate mood, sleep cycles, and reproduction. However, its production is directly stimulated by darkness, while it is inhibited by light. What does this mean? It means that both dogs and humans will produce melatonin only when it is dark outside. As soon as the dawn arrives with the light of day, melatonin production ceases. This means that many people will supplement melatonin, or use it throughout the day for various reasons. Which brings up the question - is melatonin safe for dogs? Let’s find out. Is Melatonin Safe For Dogs? Melatonin is generally considered extremely safe for dogs, and it is almost always safe to give it to them - when it is used appropriately and under the guidance of a veterinarian. While melatonin is used in humans for the above-mentioned reasons, for dogs it is usually used for treating various skin conditions, anxiety, or sleep disorders. But even with all the positive aspects, it is necessary to first heed the advice of your veterinarian, before giving melatonin to your pet. This is because the proper dosage is important. The dose of melatonin administered depends on your pet’s size, weight, and overall health condition. Generally, veterinarians recommend starting with a low dose and gradually increasing it if necessary. Dosages typically range from 0.5 to 3 milligrams per dog, but this can vary. Mistake the dosage, and you risk a lot of side effects, like digestive upset, lethargy, and changes in mood or behavior.What is more, melatonin might not be suitable for dogs with certain health conditions or those taking other medications. Because of this, it is always crucial to seek professional advice before administering any supplements or medications to your pet. Ignoring this can cause a lot of harm.

Pretty Plants that Will Stop Cats from Pooping in Your Garden

Whether you own a cat or neighboring felines like to frequent your backyard, chances are you have come across half-buried cat poop in your flower beds. Cat lover or not, you probably weren’t thrilled to discover these unsightly deposits in your garden.Although cat poop won’t harm your garden, it also won’t add much to the overall appeal of it either, especially if the cats decide to dig their own toilets in the middle of your flower patch. In addition to preserving the aesthetics of your garden, there are several other reasons you may want to stop cats from pooping in your backyard. Keeping cats away will ensure the garden stays clean and safe for young children to play in. Plus, it will help protect wild birds that visit your garden, especially if you have a bird feeder or two.Besides being unsightly, cat poop in the garden can carry a parasite, called Toxoplasma gondii, which is particularly dangerous to pregnant women and unborn babies. For this reason, it’s super important that you wear gloves when you clean cat poop from your garden. As an added precaution against nasty infections, always use gloves when gardening.Are you sick and tired of cats using your garden as their personal toilet? There are several things you can do to preserve your outdoor oasis that don’t include the use of cruel booby-traps or startling devices.All you have to do is buy the right plant - one that cats hate but will look great in your garden. Although technically a weed, the curry plant is one of the best plants to deter cats from pooping in your garden. Scientifically known as Helichrysum italicum, the curry plant is a small, bushy evergreen shrub with linear-shaped silver-gray leaves. The leaves have a strong odor, reminiscent of curry, that acts as a potent cat deterrent. When a cat brushes against a curry plant, its leaves release a strong odor that attacks a cat’s sense of smell. Plus, the curry plant also has a coarse texture that cats hate. Many gardeners agree that curry plants act as excellent cat deterrents saying that cats stopped pooping in their gardens after they planted curry plants. Since the curry plant is essentially a weed, plant it sparingly so it won’t spread and take up too much space. If, for whatever reason, you don’t want to plant curry plants in your garden, plant lavender instead. A popular ornamental plant, lavender has pretty purple flowers and a delicate and sweet smell with herbal undertones. It’s that delicate smell that will help keep cats away from your garden!Cats have more than 200 million odor sensors in their noses and anything that emits a strong smell, like lavender, will be off-putting. Luckily, lavender is easy to grow and you can plant it in any part of your garden or containers. This gives you the freedom to plant lavender exactly where the cats like to poop to deter them. Many cats also dislike the smell of rosemary, rue, pennyroyal, citronella, oregano, geraniums, lemon thyme, and coffee. Any of these plants can act as a natural barrier and discourage cats from entering your garden and using it as a toilet. Although there are other ways to deter cats from pooping in your backyard, planting plants is an entirely natural and non-toxic option that isn’t harmful to the cats or you. It’s also cost-effective and aesthetically pleasing. Join the PetGuide community. Get the latest pet news and product recommendations by subscribing to our newsletter here.

Meet the Lancashire Heeler, the AKC's Newest Dog Breed

Say hello to the Lancashire heeler - the American Kennel Club’s 201st recognized dog breed and the newest member of the Herding group. Although small in stature, Lancashire heelers are active and sturdy dogs ready to compete with 200 other dog breeds at thousands of U.S dog shows.“A small, powerful herding dog that thrives on human interaction, this breed would make a great companion for active families that can provide a great deal of love and attention," said Gina DiNardo, American Kennel Club’s Executive Secretary.These small dogs have long bodies and short coats, often black and tan or liver and tan. The Lancashire heeler is a solidly built dog that is around one foot (30 centimeters) tall at the shoulders and weighs up to 17 pounds (7.7 kilograms). Traditionally, Lancashire heelers worked on farms as ratters and herders. Today, these feisty dogs participate in various canine sports and pursuits.“They are gritty little dogs, and they are very intelligent little dogs,” said Patricia Blankenship, who has bred Lancashire heelers for over a decade. “It’s an enjoyable little breed to be around,” she added. The official breed standard calls for Lancashire heelers to be courageous, happy, and affectionate to owner. The owners of these pooches say that happy heelers sometimes pull their lips back and smile. These small but powerful dogs won’t be content to lounge around all the time. They are highly energetic and just as skilled in performance sports as they are in conformation. Lancashire heelers can be found competing in agility, herding, obedience, rally, barn hunt, tracking, disk dog, dock diving, and therapy trials. “There are even a couple that have competed in Earth dog and weight-pull events,” said Sheryl Bradbury, President of the United States Lancashire Heeler Club (USLHC), according to AKC. “It’s a breed that will work hard all day and is happy to curl up at your side and watch the TV news at night.”“The breed is different but in a good way,” said Jeff Kestner, Club Chair of Judges’ Education Committee. “It’s not a run-of-the-mill dog. Its eyes and expression are like magnets. Being a herding breed it's extremely intelligent - it definitely needs a job to do.” According to Bradbury, the biggest misconception about the Lancashire heeler is that it’s adorable and sweet and the perfect size to sit on your lap. “I always caution the buyers to not let a puppy’s cuteness fool you. The minute it is off your lap it may be chewing your shoes or nipping at your heels. Conversely, it will be your loyal best friend.”This cute breed often develops a strong bond with one household member. They will like to interact with the entire family but will pick a favorite person. “It is great with children as long as the children understand how to respect the dog,” added Bradbury. The breed’s origin is packed with mystery but they were first bred in the United Kingdom. The Lancashire heeler is regarded as a “vulnerable native breed” and faces extinction in its homeland. The United Kingdom’s Kennel Club has added an average of just 121 Lancashire heelers to its registry in recent years.Being recognized as a dog breed doesn’t mean that the breed in question is newly created. To officially recognize the Lancashire heeler, the American Kennel Club required proof of a minimum of 20 litters bred with a three-generation pedigree. This guarantees that the breed is established and sustainable. According to Bradbury, there are around 400 Lancashire heelers nationwide but there’s no doubt we’ll see more of these dogs in the future. Join the PetGuide community. Get the latest pet news and product recommendations by subscribing to our newsletter here.

Guide Dog Trigger Retires After Fathering Over 300 Puppies

A nine-year-old golden retriever, nicknamed The Dogfather, is going to a well-earned retirement after fathering a grand total of 323 puppies. Trigger has spent his years being the star stud dog of Guide Dogs. This charity organization specializes in breeding and training guide dogs for people with visual impairment in the United Kingdom. Since the beginning of his stud career in December 2016, Trigger has fathered 39 litters, including a record-breaking litter with 16 puppies in 2021. According to Guide Dogs, 294 of Trigger’s puppies have been bred by the charity itself, and an additional 29 puppies by other assistance dog charities and guide dog schools, bringing his grand total to 323 puppies.The Dogfather’s final litter consisted of six puppies, including five daughters named Rita, Jenny, Hermione, Indy, and Sandy, and a son, named Billy. The last of Trigger's offspring are eight weeks old and about to start their guide dog training and will be living with volunteer puppy raisers for the next year. “Trigger’s legacy can be seen in the independence and confidence his progeny has brought to the lives of blind and partially sighted people all over Britain,” shared Guide Dogs in a news release. The Dogfather’s puppies have been affectionately nicknamed Triglets by guide dog owners and volunteers. These pups have been guiding visually impaired and partially sighted individuals across the United Kingdom, including London, Cardiff, Glasgow, and even the Isle of Wright. Two of Trigger’s litters have been bred abroad at guide dog organizations in France and the Netherlands, creating guide dog partnerships in both countries. “Trigger’s wonderful, gentle nature and excellent health have made him the perfect asset to our breeding program. We can’t overstate the impact that Trigger has in helping us to provide so many guide dogs for people with sight loss,” said Janine Dixon, Head of Breeding Operations at Guide Dogs. Dixon added the charity hopes that Billy, Trigger’s son, will continue his father’s legacy by joining the breeding program in a few years.“In the meantime, nine of his daughters, as well, as his half-French son Pierre, are helping us to bring forward a new generation of dogs with Trigger’s fantastic genes,” shared Guide Dogs.When it comes to Trigger’s future, he will spend his well-earned retirement in Branbury with his Breeding Dog Volunteer Sarah Bryne, who has been looking after him for the past seven years and will now officially adopt him. Join the PetGuide community. Get the latest pet news and product recommendations by subscribing to our newsletter here.

Is a Cat Tree Necessary for My Cat?

When you first bring home a new cat, it’s an exciting time – especially if you’re a first-time cat parent. However, amidst the excitement, there are many questions that may be holding you back from fully embracing the joy. Are you prepared to meet all your cat’s needs? Are there “must-have” items you have overlooked? The struggle is real! We have good news… Many of the items that are deemed “necessary” are actually optional. One such item is the traditional cat tree or cat scratcher. Do they offer benefits? Yes! Can they help to improve your cat’s mental and physical health? Yes! But is a cat tree necessary for your cat? No, it’s not. There are other ways you can meet your cat’s needs if your budget or space doesn’t allow for a large piece of cat furniture. Let’s dig into the truth about cat trees and your cat. What is the Point of Cat Trees? If you’re currently standing in your local pet store, looking over the wide assortment of cat furniture available, you may wonder – what exactly is the purpose of cat furniture? Is it just a fancy bed solution for your cat, or are there other considerations when these products are developed? It’s an honest question I often hear from first-time cat parents. After all, these large, elaborate structures often come with a hefty price tag. If they do nothing more than provide a place to sleep, wouldn’t a simple cat bed suffice? Cat furniture is designed to meet many of your cat’s instincts, including their need to scratch, hide, climb, and oversee their surroundings. Each type of cat furniture has its benefits to consider.

Study Reveals the Most Expensive Locations for Pet-Friendly Airbnbs

Are you considering taking a trip to a dream destination in the United States with your best friend by your side? If so, you’re not alone! A growing number of animal lovers are taking steps to include the whole family in their travel plans, with Airbnb reporting that close to 50% of nights booked include pets. But have you ever stopped to consider how much your furry family member is increasing the budget?The team at MarketWatch recently released a guide to pet-friendly Airbnb travel in the US with some startling stats.Data was compiled about the cost of renting 11, 676 Airbnbs and 11,753 pet-friendly Airbnbs located in 46 of the most popular tourist destinations in the United States. By comparing the average nightly cost for pet-friendly and pet-free locations, they determined the price premium or the added cost pet parents must pay to include their furry friends.While we’re not suggesting that the cost of accommodations should be the sole deciding factor for your next vacation, this could impact your top choices.According to the guide, the most expensive city is Honolulu, Hawaii, with an average night stay costing $511. This is also the destination where pet parents will face the highest price premium for booking a pet-friendly location at $345.50.If you’re an avid traveler, this likely comes as no surprise. Hawaii is one of the country's more popular destinations for luxury travel. Not only is the cost of living in the state one of the highest, but the state also charges a Transient Accommodations Tax (TAT), further increasing costs.Of the 10 most expensive tourist destinations to book a pet-friendly Airbnb, 7 were in California. In addition to Honolulu, the list includes:Monterey, CA ($509)Sonoma, CA ($488)Napa Valley ($380)Santa Cruz, CA ($339)Palm Springs, CA ($329)Boston, MA ($238)Los Angeles, CA ($226)San Francisco, CA ($226)Yellowstone National Park, WY ($219)Don’t let these costs keep you from planning your next big pet-friendly getaway. Not only did they compile a list of the most expensive destinations, but they also identified the least expensive nightly rates in the US. This list is a great way to travel with your pet without worrying about your budget.They discovered that the least expensive city to book a pet-friendly Airbnb is Oklahoma City, OK, where the average nightly rate is only $110. Other locations that made this list include:St. Louis, MO ($111)Cleveland, OH ($114)Columbus, OH ($117)Houston, TX ($119)Salt Lake City, UT ($119)Detroit, MI ($124)Memphis, TN ($125)Indianapolis, IN ($129)San Antonio, TX ($130)Booking a lower-cost Airbnb is only one of many ways to keep the costs down when traveling with your pet. Pack all your pet’s travel essentials before your trip, including a leash, food/water dishes, grooming supplies, plastic waste bags, and a first aid kit. If you are driving to your destination, you can also pack your pet’s food to avoid shopping for it once you arrive. You can gather these items by shopping local sales rather than paying a premium to get what you need on short notice. Pet Insurance is another great budget-friendly travel tip. This may seem counterproductive, adding the monthly cost of your pet’s policy to your budget. But if disaster strikes, the insurance policy can help to significantly reduce emergency vet bills.Whatever your budget, we encourage all pet parents to get out and explore, making memories with their pets by their side. You won’t regret it!Join the PetGuide community. Get the latest pet news and product recommendations by subscribing to our newsletter here.

Let's Talk Turkey... and Why the White House Pardons One Each Year

It’s now a Thanksgiving tradition… and we’re not talking about the Macy’s parade, the Black Friday sales or that cranberry chutney Aunt Sally whips up each year. We’re talking about the turkey pardon that according to the White House Historical Association, is rumored to have begun back in 1863 with then-President Lincoln. Whether this tale is fact or fiction is debated. What we know is that more recent history confirms the big bird officially began as a gift made to the White House by The National Turkey Federation back in 1947. Alas, no details on his outcome.This year, President Biden pardoned two 42-pounders, preventing them from being on the wrong side of the Thanksgiving feast when he gave Liberty and Bell, a pass and a certain cushy future.As mentioned, this fun seasonal practice began in 1947 and over the years tended to be rather on-again/off-again depending on the whims of whichever administration was in place. It wasn’t until the Kennedy era in the early ‘60s that Tom Turkey was formally spared and lived to see another day. Since then, the support to spare this fine feathered fowl has ramped up considerably and his well-being post-pardon was carefully tracked by both the media and animal rights groups throughout the country.Was it just for show? Did he really make his exit from the White House intact versus being basted, carved and covered in gravy?Before I answer, let’s just say that the fun spin on this tradition is how it has evolved. Not only did Liberty and Bell enjoy a stay in a suite at the luxe Willard Intercontinental Hotel the night before their widely shared pardon, but following their moment in the spotlight, they returned home to Minnesota where the state’s College of Food, Agriculture and Natural Resources Sciences will oversee their care.So, yes. Beginning with the Bush administration in 1989, the turkey pardon became a tradition that sees one lucky bird truly pardoned and destined for a life of ease and indulgence.In fact, past White House pardons have typically resulted in said turkey being relocated to a local children’s farm where they can live out their remaining years being adored by the junior crowd and noshing down on kibble from a cone. BTW, did you know that a turkey can live to 10 years of age?Of course, now we’re all feeling warm and sentimental about turkeys, the inevitable question arises: Can a turkey be kept as a pet? The short answer is yes, these highly social critters enjoy the company of humans and can be curious, vocal, and entertaining.  So much so that they’re a top pick for hobby farmers and those who have already ventured into keeping chickens.Just a little food for thought!

Does Your Dog Have What it Takes to Be a B.A.R.K. Ranger?

Is your dog your favorite adventure buddy? Do you dream of exploring America’s National Parks system with your furry best friend by your side? While many parks have limitations on where dogs are allowed, the popularity of pet-friendly travel is on the rise. In response, the U.S. National Park Service introduced a program to teach dog parents how to travel with their pups responsibly – the B.A.R.K. Ranger Program. But does your dog have what it takes to be a B.A.R.K. Ranger? What is involved in earning that title anyway? In this article, we will break down the B.A.R.K. principles and why they are so important for responsible outdoor travel. We will also share tips for helping your dog become a certified B.A.R.K. ranger. What Does the Acronym “B.A.R.K.” Stand For? Let’s start at the beginning—what exactly is the B.A.R.K. Ranger program, and what does the acronym “B.A.R.K.” stand for? Recognizing that a growing number of dog parents wanted to bring their pups with them when visiting the parks, the U.S. National Park Service recognized a need for education on how to travel with dogs responsibly. This means focusing on the importance of respecting the environment, local wildlife, and other visitors to the park. This program is a partnership between the National Park Service (NPS) and the Association of Pet Dog Trainers (APDT). It is part of the Healthy Parks Healthy People Initiative, which is focused on the idea that “parks can be gateways to good health – for people and the planet.” The B.A.R.K. acronym stands for: B – Bag your pet’s wasteA – Always leash your petR – Respect wildlife K – Know where you can goThe concept is similar to the traditional Leave No Trace principles but focuses on how a dog may impact the environment and the overall park experience. What Are the Qualifications to Become a B.A.R.K. Ranger? The good news is that the requirements to become a B.A.R.K. Ranger are very broad. The program is open to dogs of all ages, breeds, sizes, and activity levels. From the senior chihuahua who prefers to be carried along the trail while still enjoying the fresh air to the high-energy Border Collie who could hike for days without stopping, all are welcome! So, does your dog meet the qualifications? As long as they are dog – YES!What is the Process of Getting Your Dog’s B.A.R.K. Ranger Certification? This is where the conversation becomes a little more complicated. While the B.A.R.K. Ranger program is a National Park Service program, the exact requirements to be named a B.A.R.K. Ranger vary from park to park. This allows each park to customize the program to best suit its area and the needs of those who visit each park specifically. At some parks, you will be asked to take a booklet and fill it out. Once you have completed the booklet, you will receive your commemorative leash tag. At other parks, a program is offered that you will attend to learn more about the B.A.R.K. principles and how they can be applied in your travels. Finally, some parks make it incredibly easy. They ask those interested to learn about the B.A.R.K. principles at home before coming to the park. Upon arrival, the dog's parents are asked if they understand and agree with them. They then take a pledge to follow these principles before their dog is given the coveted title.

Top stories

Brands Are Cashing In On Millennial’s ‘Fur Baby’ Trend

UK Firefighters Get No Thanks from Rescued Cat

BARK Air Introduces a New Flight Tailored for Dogs

Top stories

Brands Are Cashing In On Millennial’s ‘Fur Baby’ Trend

Related articles