Study: Pet Parents Want More Natural and Organic Products

Lori Ennis
by Lori Ennis
Buying clean and safe food products makes sense–for humans and pets. New data shows there are more natural and organic products for pets available than ever before as consumer demand increases.

We want the best for our families–clean products we know are safe to us and the environment. Why wouldn’t we want those for our pets? Turns out, we do. Consumer research firm Packaged Facts just released a new report that says that 50% of pet owners believe that natural and/or organic pet foods are safer/better for their pets, and of that half, a quarter strongly believe this. The report, Natural, Organic and Eco-Friendly Pet Products in the U.S., looked at pet foods (including treats), and pet care products, like cat litter, grooming products, and supplements.

Related: Is There A Difference Between Natural Vs Organic Dog Food?

The data shows that pet product purchasers generally allow day-to-day shopping decisions to be made based on natural/organic/eco-friendly attitudes and concerns, and those who bought based on those attitudes also tended to do so for their pets as well. Packaged Facts found that 66% of people who purchased pet products looked at the first ingredient of any package they considered buying, and 81% of all people who purchase natural, organic or eco-friendly pet foods follow this same practice.

The report also showed that over half of all pet product purchasers believe that natural/organic pet foods are more nutritious than regular pet foods, and 71% of pet parents are willing to spend more money to buy those products, believing they contribute to the overall wellness and happiness of their pet.

Related: Study: America’s Healthiest Pets Live in Montana, Colorado, and South Dakota

All of this new data makes perfect sense. Today’s pet owners believe pets are family, and are concerned about products for all family members. More pet product companies are catching on, and understand that to pet owners, what ingredients a product doesn’t have (grain, for instance) is often a more important purchasing factor than what is in the product. Natural and organic products are a common sense way to help pet owners keep their fur babies healthy and with them for as long as possible.

Lori Ennis
Lori Ennis

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