The World’s Most Interesting Man Joins The Fight To End Dog Cancer [Video]

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He doesn’t always take on causes, but when he does, it’s for the health of dogs. Jonathan Goldsmith, best known as Heineken’s Dos Equis “The Most Interesting Man In The World” takes on his biggest challenge to date – ridding the world of canine cancer.

Goldsmith, a dog lover and owner, has joined forces with Orvis Co., a company that sells outdoor apparel, fly fishing equipment and dog products. Together, they will raise funds for the Denver-based Morris Animal Foundation, which promotes veterinary research for companion animals, horses and wildlife.

The proud owner of two Anatolian shepherds, Goldsmith is no stranger to the devastation of cancer. He’s lost a beloved dog from the disease (osteosarcoma, a cause of bone tumors in dogs), so this is near and dear to his heart. “I’ve been a dog lover all of my life,” Goldsmith said. “I do everything I can to help in any way.”

To help raise money, Orvis is asking dog parents to enter a photo of their pooch for the “Orvis Cover Dog Contest for Morris Animal Foundation.” People can then vote for $1 for their favorite picture. The contest runs until the end of March, and with Goldsmith’s help, Orvis is hoping to raise $250,000.

Watch Goldsmith’s commercial below – not only is he as charming as ever, but his dog steals the show!