Last month, nearly 18,000 pet professionals gathered in Las Vegas for North America’s largest pet retail event – SuperZoo! Here, brands showcased their newest and most innovative product lines, new products were launched, and connections were made that would help shape the pet industry as we know it. As a member of the media, we have a unique opportunity to discover the latest trends (as well as those starting to fall from the limelight). Are you interested in learning about what you can expect to see in the coming weeks and months from your local pet stores and favourite pet brands? I’m going to break down some of the biggest pet industry trends I identified while walking the show floor at this year’s show! Let’s get started… Opening the Door to Travel for a Wide Range of PetsWe are all familiar with the many carriers, crash-tested harnesses, and other products available for travelling with our cats and dogs. This isn’t changing! Brands continue to bring new travel gear to the forefront for our furry friends, making travel safer, more convenient, and more comfortable than ever before. But this wasn’t the most exciting shift that I noticed…A growing number of brands are focused on making travel accessible for ALL pets. It was great to see backpacks and harnesses for birds, carriers designed specifically for travelling and road trips with rabbits and other smaller animals, and more. Pets are such a special part of our lives. I love that so many more opportunities are being created to embrace this and make more memories together. Of course, disclaimer: this comes with training, conditioning, time, and understanding of your pet’s personality. Not every pet, including dog and cat travellers, will be interested in heading out on a car ride or jet-setting across the country. But they make the best travel companions if they are comfortable with it. Enrichment for Pets of All Shapes and SizesAnother trend that isn’t entirely new is the push for enrichment for our pets. But I noticed two key differences in the products this year. First, there were more products for birds, small animals, and reptiles than in previous years (although I first saw this trend emerging at the show in 2022). For example, foraging toys for rabbits were once difficult to find, and when you did, they all looked the same. Now, there are a variety of different shapes, sizes, styles, and puzzle types to keep your bunny interested and engaged. This reflects our growing understanding of the importance of mental enrichment for the health and well-being of our pets. Another trend that was clear in the enrichment space was the need for new types of enrichment for our pets. Dog puzzle feeders have been around for quite a while, but this show introduced puzzle feeders with additions, interchangeable parts, or multiple challenges in a single feeder. This lets you change the puzzle from use to use, keeping mealtime interesting.