SuperZoo 2016 Day 2: PAW5 Wooly Feeding Mat

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You’ve heard about feeding bowls, but how about a feeding mat? I found one at SuperZoo – it’s the Wooly, an environmentally-friendly dog feeder developed to challenge, engage and entertain the multitude of bored and under-stimulated dogs.

The PAW5 Wooly engages dogs’ powerful sense of smell as they snuffle, snort and sniff their way through dinner. By combining their natural foraging instincts with mealtime, dogs have the opportunity to use the most powerful tool they were born with: their nose. Wooly puts their nose and brain to work by mimicking the hunt for food in grass and fields.

Here’s how it works: you pour the food or treats on the snuffle mat and the specially woven strands require dogs to sniff and hunt their way through mealtime. The Wooly is sustainably sourced and handmade with an up-cycled, negative waste product made by one of their global community partners in Thailand and Ghana. The Wooly is also a great enrichment tool for all breeds of dog, and is super easy to clean. When it get’s dirty, just throw it in the washer and dryer and it’ll be as good as new.

It’s a cool feeding idea that’s great for dogs who gulp down their meals, and its product sustainability makes it a great purchase you can feel good about.