SuperZoo 2016 Day 2: PAW5 Wooly Feeding Mat

Amy Tokic
by Amy Tokic
It’s a bowl and a mat all in one! The Wooly Feeding Mat makes dogs work for their meals, and it’s made with up-cycled woven strands.

You’ve heard about feeding bowls, but how about a feeding mat? I found one at SuperZoo – it’s the Wooly, an environmentally-friendly dog feeder developed to challenge, engage and entertain the multitude of bored and under-stimulated dogs.

The PAW5 Wooly engages dogs’ powerful sense of smell as they snuffle, snort and sniff their way through dinner. By combining their natural foraging instincts with mealtime, dogs have the opportunity to use the most powerful tool they were born with: their nose. Wooly puts their nose and brain to work by mimicking the hunt for food in grass and fields.

Here’s how it works: you pour the food or treats on the snuffle mat and the specially woven strands require dogs to sniff and hunt their way through mealtime. The Wooly is sustainably sourced and handmade with an up-cycled, negative waste product made by one of their global community partners in Thailand and Ghana. The Wooly is also a great enrichment tool for all breeds of dog, and is super easy to clean. When it get’s dirty, just throw it in the washer and dryer and it’ll be as good as new.

It’s a cool feeding idea that’s great for dogs who gulp down their meals, and its product sustainability makes it a great purchase you can feel good about.

Amy Tokic
Amy Tokic

Amy Tokic, Editor of, is a passionate animal lover and proud pet parent of Oscar, a Shih Tzu/Chihuahua cross, and Zed, a Japanese Chin. Her love of animals began in kindergarten, when she brought her stuffed dog Snoopy into class with her every day. Now, she writes about her adventures in pet ownership and tirelessly researches products, news and health related issues she can share with other animal enthusiasts. In her free time, Amy loves perusing used book and record stores, obsessing over the latest pet products available and chasing squirrels with wild abandon (a habit attributed to spending too much time with her pooches).

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