Whole Foods Market Launches Whole Paws Line Of Premium Pet Food

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What promises to be the latest trend in pet food, Whole Foods Market has jumped on the bandwagon and is now offering Whole Paws. The company touts it as an exclusive line of premium value pet food, with 24 products for dogs and cats.

The Whole Paws line of food ranges from grain-free food to training treats. But it also includes pet products such as kitty litter with baking soda. The food claims to made with wholesome, nutrient-rich ingredients and will contain no corn or soy, no animal by-products, no artificial colors, no artificial preservatives, and no added sugar.

“Premium pet food is the fastest growing segment in the pet food category,” said Mitch Madoff, global exclusive brands coordinator at Whole Foods Market. “We know how much our customers care about what they feed their pets, so we’re glad to offer a new line of products with premium ingredients at a value price.”

To promote its new Whole Paw line of products, Whole Foods is hosting an “It’s in the Bag” pet photo contest through its Facebook page from October 1 to October 11. Fans are invited to post fun photos of their cats and dogs playing in any Whole Foods Market reusable bag. The winner will receive a gift basket of pet products and a $50 Whole Foods Market gift card. Facebook users will also be given an opportunity to vote, with four fan favorites each winning a $25 gift card.

What do you think of Whole Foods’ Whole Paw line of pet food? Would you try it just because it comes from an natural grocery store? Leave your comments below.