2 in 3 Dog Owners Claim Their Dogs 'Could Never Survive in the Wild'
If your pet were to get loose outdoors, would they know how to survive on their own? If not, you're not alone! A recent poll conducted by One Poll and commissioned by Now Fresh revealed that 2 in 3 dog owners believe their dog would never be able to survive solo in the wilderness. The study was conducted between March 20 and March 23, 2023, asking down owners a series of questions related to their dog's dependence (or lack thereof), their lifestyle, and their current diet. At a time when many companies are focusing their brand messaging on the connection between dogs and wolves, it revealed an interesting conclusion: Dog owners recognize that while wolves may be their ancestors, today's domestic dogs live a very different way of life. Of those surveyed, 86% of owners reported that their dog lives "a life of luxury," while 77% agreed that dogs today have grown accustomed to being cared for and catered to. But what does this information have to do with a dog's dietary needs? "Dogs have evolved from their wolf ancestors in so many ways," said Theresa Lantz, companion animal nutritionist at Petcurean, makers of NOW FRESH Pet Food. "This evolution also includes changes to their nutritional needs. When we consider how different their lifestyles today are - which include being more sedentary and dependent on humans - we must also take into account that those nutritional requirements would change too."