Squishmallow Launches New ChewMee Pet Toy Line With Familiar Faces

Mary Simpson
by Mary Simpson

Popular plush toy brand intro's a pet-friendly line with a nod to Taylor and Kelce.

You’re a Swiftie! You’re a fan of all things football! And you’re a pet owner searching for a way to bring your love of superstar Taylor Swift together with that sporty football vibe emanating from her fave beau, quarterback Travis.


Well, that uber-popular toy brand Jazwares – creator of the oh-so-trendy Squishmallow plushie – understands your plight and has added a duo to their all-new Chew Mees line of toys that may just tick that box.


If you’re not familiar with their line of products, they are - for those of us old enough to remember - akin to the iconic Beanie Babies collectibles that were all the rage back in the 1990s. Cute, cuddly, and with a wide range of “personalities” that make consumers want to continually seek out and add to their plush assortment. Unlike their pint-sized predecessors, the Squishmallow collection of toys ranges in size from a couple of inches to a full 12-inch format that works as a toy or toss cushion.


Of course, over time and with North America’s burgeoning pet population, it only made sense that Jazwares turned its eye toward this highly lucrative segment of the consumer market and expanded its production to include some fun stuff for our four-legged sidekicks. And that’s how their ChewMees line was born.


Today, this brand offshoot offers a fun collection of dog beds shaped like cows, owls, frogs, sharks, octopuses, and more. In fact, their plush and cozy bed design won them the 2023 People Magazine’s award for “best pet bed”.


What I love is that they’ve also done their homework by ensuring that all pet products feature reinforced seams, durable mesh liners, and, with their toy collection, a fun, crinkly layer with an internal squeaker that will appeal to dogs of all sizes and ages. Because, regardless of how on-trend a toy is, who can afford to continually replace and repair products that can’t stand up to the rough and tumble world of our pets?


But back to the dynamic duo. Now, Jazwares isn’t branding their new two-pack of pet-friendly plushies as actually being Taylor and Kelce… in fact, they’re calling them Bobbie Jo and Tate. However, with one of the cushy cuties donning Kelce’s #13 red jersey, it’s not hard to spot the connection. You decide! You also get to decide if you’re going to let your little fur kid tear around the yard with this cuddly couple. Or keep them safely out of reach, as a fun little keepsake of your own! Just like those beanie babies or years gone by.


Mary Simpson
Mary Simpson

Sharing space with three seriously judgy Schnoodles and 2 felines who prefers to be left alone. #LivingMyBestLife

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