Actor Emmy Rossum The Latest “Save Them All” Poster Pet Mom

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Not since a spunky little Chihuahua pitched Taco Bell and a finicky Morris became the face of Nine Lives cat food has the noble non-pedigree taken on such a visible role as a consumer advocate. But unlike their celebrity counterparts, these animals aren’t pushing products, they’re saving lives.

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As poster kids for the Best Friends Animal Society’s photo campaign “Save Them All”, these rescued dogs and cats are joined by their famous pet parents in a series of photos designed to encourage the adoption of shelter animals. Did you know that national statistics show more than 9,000 dogs and cats die in the nation’s shelters every day! Best Friends focus has been not only on raising awareness of the need to spay/neuter pets but also encouraging people to get involved by adopting, donating, volunteering and just passing the word along.

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Mixed-breed Pepper Rossum, who poses with celebrity pet-mom Emmy Rossum can’t stop wagging his tail in agreement when she says: “When you make that connection with the right one, your life is changed for the better. I encourage everyone to find their new best friend at their local animal shelter and together we will save them all.”

A leader in the no-kill movement, Best Friends runs the nation’s largest no-kill sanctuary and offers lifesaving programs in partnership with rescue groups and shelters across the country. They estimate that in the 30 years they have been active, they have helped reduce the number of animals killed in American shelters from 17 million per year to about 4 million. Initiatives like this celebrity photo campaign are designed to boost awareness of the variety of breeds and unique personalities just waiting for their forever homes. Well, and to promote the fact that not all pets need to fit in a designer tote (we’re looking at you, Paris)!

To learn more about the Save Them All campaign, visit Best Friends Animal Society’s website.

Mary SimpsonMary Simpson is a writer and communications professional from Port Credit, Ontario.  A soft touch for anything stray, she shares her century home with an eclectic collection of rescues that include orange tabby Chico, tuxedo Simon, and jet black Owen.  She enjoys running, politics, exploring the wine regions of Niagara and is an avid supporter of the “shop local” movement.