Dirty Dogs Contest Lets Dogs’ Personalities Shine

Lori Ennis
by Lori Ennis
What better year than the Year Of the Dog to showcase how the ‘makeovers’ of hundreds of shelter dogs as part of the Dirty Dogs Campaign can make a tremendous difference in a dog’s life?

Each year, Wahl and GreaterGood.org team up to transform the looks and lives of over thousands of shelter dogs with their Dirty Dog Campaign. The campaign raises money and donates funds and supplies for grooming to rescues and shelters all over the country.

Now, ten fabulous furballs are being featured to show that something as simple as a good cleanup and bath can make a dramatic difference in a dog finding his forever home (or not).

Steven Yde is the division vice president for Wahl and said that sadly most dogs enter shelters looking worn and showing the effects of the sad and neglected lives they’d lived. This makes it hard for possible adoptive families to envision them as the lovable and family dogs they are, and Wahl wants to help the rescue organizations who are desperate for volunteers and resources.

Noah Horton is the Director of Marketing and Development with GreaterGood.org and says that the first impression of a dog at a shelter can mean the difference between an adoption and being completely overlooked. Dirty and haggardly looking dogs are most often considered least likely to adopt, and that’s sad since most of the issue is cured quickly with a good bath and some attention.

The campaign started in 2012 and so far, pet shampoo donations have helped get over 100,000 dogs ready for adoption. The before and after pictures of the dogs are shocking, and allow us to see the difference a simple bath and a little bit of TLC can make.

This year, to help more dogs get adopted, Wahl’s Dirty Dogs contest will allow the public to vote on the most dramatic transformation of ten showcased dogs. The top three most dramatic makeovers will receive grants to the shelters the animals came from, with first prize rescues winning $5,000 and second and third prizes taking home $2,000 and $1,000 respectively.

The contest runs through August 21, and you just have to vote for one of the makeovers on the Wahl Pets Facebook page. Winners will be announced on August 22.

Lori Ennis
Lori Ennis

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