Pet Valu’s Paper PAWS to Raise Funding for Pets in Need

What better way to show your gratefulness to furballs during Pet Appreciation Month than to give back to animals in need? If you live in Canada, you’ll be able to do so by buying a paper paw in any of the Pet Valu’s 566 stores across the country, all throughout the month of April. PAWS will be symbolically priced at $2, $5 or $10 and hundred percent of the proceeds will be donated to a number of animal charities that are continually supported by the pet retailer.

Their goal is to raise at least $1.7 million to go towards helping per rescuers continue their hard work in making life better for countless dogs, cats, birds, rabbits, small animals, and turtles. The company is passionate about giving back to four-legged friends in need: in the last 8 years, Pet Valu raised $18,424,000 for charity, $6.6 million of the sum collected only during Pet Appreciation Month each year. The campaign is one of Canada’s most successful animal fundraisers to date!

In addition to providing funds for charities, Pet Valu wants to help adoptable pets find furever homes. That’s why the company will organize National Adoption Weekend on April 20 to 22 at each of its stores. The local shelters and rescue organizations will bring their proteges into the stores to mingle with potential adopters and hopefully make some ideal matches. Last year, this adoption event led to 2,000 happy endings, which is why this year’s goal is 2,500 adoptions. And if you ask me, that’s a record worth breaking!

And, for pet parents who want to help online, too, Pet Valu will be holding a Facebook contest, #AppreciateItAll, where three lucky ones will win a $100 gift card for themselves and $1,000 for a pet rescue of their choice.


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