ACANA™ Pet Food Team Announces Nationwide Kitten Cuddler Promotion

Angela Vuckovic
by Angela Vuckovic
Linn Currie/Shutterstock

Are you the next champion kitten cuddler? Because ACANA™ is looking for one! Their latest campaign is aimed at supporting  cat shelters, which can be overwhelmed with newborn kittens during increased birth rates amongst cats. In a bid to help, ACANA™ will help both shelters and kittens in the critical stages – from arrival to adoption. 

ACANA™, the pet food specialists, are preparing for the upcoming “kitten season”, attempting to increase public awareness of just how much work shelters could have during this time. In their latest effort, not only will they be donating cat food to the shelters, but they will also be offering $10,000 to one lucky cat lover to do nothing more but cuddle with kittens at a  Best Friends Animal Society center. They do this in hopes of encouraging others to volunteer as “kitten cuddlers”. Hopefully, their efforts will lead to increased adoptions of kittens, and completely eliminate the killing of unadopted cats and dogs in America, a goal to which Best Friends Animal Society is wholly dedicated to. 

And now, the help is needed the most. The so-called “ kitten season” spans from May to November, and it is the time of the year when female cats have most of their kittens. During this period, many animal shelters report a great influx of kittens that need care and adoption. It goes without saying that caring for a large number of gentle and fragile kitties is a labor-consuming and very challenging job. A shelter’s resources and staff can be very strained in this period, so all the help they can get is more than welcome. 

The ACANA™ pet food team is well aware of this and is donating 5,000 cases of wet kitten food in Apri. This is equivalent to about $250,000 at retail prices and comes to roughly 120,000 meals for kittens. Not only this, but the team also encourages everyone to volunteer at their local shelters and help with the many tasks surrounding kitten care. 

And a very important task is, of course, cuddling! Kitties are fragile and require constant care and all the love and warmth they can get. It is because of this need that ACANA™ will reward one person with $10,000 to cuddle kittens! The lucky winner will spend half a day at a Best Friends Animal Society lifesaving center, or a chosen network partner shelter this June. For their cuddling efforts, they will receive $10,000. 

"We believe in the total well-being of cats," said Billy Frey, Vice President, Marketing for Champion Petfoods. "ACANA™ pet food helps cats thrive through every stage of life, and a cat's earliest days set the tone for everything that follows. This program demonstrates our commitment to taking care of both the emotional and nutritional needs of kittens."

The rules of the contest are straightforward. The prospective kitten cuddlers must be U.S. residents, and aged 18 or over. Needless to say, they must love kittens and have four hours available over one weekend in June 2024. Easy, yes? Additionally, contestants must pass a background check and cannot be in a partnership with a competing pet food brand. For a chance to be selected, you can enter the contest between March 27th through April 10th, 2024. Cuddlers, good luck!

Angela Vuckovic
Angela Vuckovic

A proud mama to seven dogs and ten cats, Angela spends her days writing for her fellow pet parents and pampering her furballs, all of whom are rescues. When she's not gushing over her adorable cats or playing with her dogs, she can be found curled up with a good fantasy book.

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