April Fool’s Joke Now A Real Dog Clothing Line At American “Beagle
It may have started out as an April Fool’s joke, but now it’s the real deal.
Well-known clothing brand American Eagle Outfitters thought they would have a little fun with their customers this past April when they announced they’d be launching a clothing line for our four-legged friends, fittingly dubbed American Beagle Outfitters.
In reality, the doggie clothing line was little more than a publicity stunt to raise money for the ASPCA. (Not that that’s a bad thing — we love a publicity stunt for a good cause!)
What American Eagle didn’t foresee was just how much demand there would be for their tongue-in-cheek prank product; so much demand that they’ve now turned the one-time joke into a reality.
“We had an enormous reaction to our April Fool’s Day joke, and our customers were very clear about their desire for this product to become a reality,” said Michael Leedy, Chief Marketing Officer of American Eagle Outfitters. “Following the journey of this idea has been fun for our team and we are now excited to introduce real American Beagle Outfitters products to our customer.”
The line, released this week, is designed to match the American Eagle Holiday 2014 collection for people and includes color coordinated “pupper” (instead of puffer — get it? haha) vests and jackets as well as fetching knit sweaters and graphic beanies emblazoned with slogans like “woof” and “selfie”.
Can you say adorable?
The American Beagle collection is a limited edition for the holidays and is available online and at select American Outfitters stores, so call ahead before going to your local store to make sure they’ve got what you’re looking for. We’ve already checked the AE closest to PetGuide’s offices, and sadly, it isn’t carrying the collection right now. But we’ll be back – with our credit card in hand!
Prices range from $12.95 to $39.95, so these stylish items will fit into your holiday budget nicely.
Christina Peden is a lifelong animal lover and avid wordsmith. She lives in Toronto with her boyfriend Ryan where they are proud pet parents to puppy, Matilda and cat, Oscar. In her spare time, she can be found enjoying Toronto, Canada's all-too-short patio season, taking advantage of the city's numerous parks or curled up with a good book.
More by Christina Peden