Buddy Makes Us Bawl: Budweiser’s Emotional Anti Drinking Ad [Video]

by Rachel Leavy

Published: September 22nd, 2014

buddy makes us bawl budweisers emotional anti drinking ad video

Budweiser’s new ad against drinking and driving isn’t just for dog owners – it will hit a soft spot with everyone

Most ads encouraging us to behave as humans use the shock tactic. We have all seen the black lung in the smoking ads, the fried egg in the drug commercials and the car wrecks in the drinking and driving ads. Just the other day I drove past a billboard that “Mug + Shot = Mugshot.” When I see these ads my eyes glaze over and they don’t really have an impact. Being responsible has been drilled into our brains using scare tactics since we were old enough to understand. But Budweiser took on a different approach.

For its “Be(er) Responsible” campaign, Budweiser conveyed the message that it’s okay to drink as long as you don’t drive; which makes sense, since they are one of the leading beer companies in America. So they did it with something else American: a lab puppy named Buddy. The commercial shows the puppy growing up with his loving owner. They roll around together, they run and they play. Fast forward and you see the owner leaving with his friends and a six pack in his hand. The dog waits and waits, whining and getting more upset as time passes. Then they have one simple message “For some, the waiting never ended.” Cue all the tears. In the three seconds it took before the next scene I was sobbing uncontrollably.

So how does it end? You’re going to have to watch to find out. Budweiser, you’ve done it again. I thought the Puppy Love commercial from the Super Bowl was a tearjerker, but this one takes the cake. With the slogan and hashtag the company promotes a simple message that everyone can take to heart. If you’re going to drink, don’t drive – your buddy at home needs you.

Watch the video (with tissues handy) below.

Rachel Leavy

Rachel Leavy lives in Rochester, New York with her dog, Maria, and her gecko, Nigel. She has loved animals all her life, and has owned her own dog training and walking company for five years. When she's not playing with puppies, she can usually be found writing short stories, riding horses or out at a play.

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Drug That Could Extend Lifespan of Senior Dogs Enters Clinical Trial

A new and revolutionary drug that could possibly extend the lifespan of healthy, senior dogs, is now entering a major clinical trial. It also has a first patient - an 11-year-old Whippet named Boo. Going by the codename LOY-002, this drug is designed to provide a few more years to senior dogs of most sizes. It is the product of a startup biotech company called  Loyal and is the fruit of their hard work and arduous research. Celine Halioua, the founder and CEO of Loyal, said that the company is working hard to develop several products aimed at the longevity of dogs. One of their initial projects, the LOY-001, was a drug aimed to extend the lifespan of giant and large dog breeds. In November of 2023, this project received the support of the FDA, paving the way for the company's further successes. The underlying mechanisms of aging were the first focus of the company as it developed LOY-001. The drug works by reducing IGF-1, an insulin-like growth factor that is a key biomarker hormone that drives cell growth. It is believed that this reduced the lifespan of extra-large dogs. Similarly, the LOY-002 project aims to extend the lifespan of normal-sized dogs, by improving their metabolic health and thus delaying the onset and the impact of diseases that come with old age. “LOY-002 is a slightly different mechanism [than LOY-001] for senior lifespan extension. It’s a little bit more of a reversal mechanism. It’s not going to make a 10-year-old dog a puppy, but we’ve seen a rescuing in age-related functional decline in dogs that have been treated with this drug,” said Halioua in an interview with  dvm360.The newest study for LOY-002 is expected to last 4 years, and include one thousand enrolled dogs. “It will be one of the largest veterinary clinical studies that, as far as we know, has ever been run,” added Halioua.The first ever receiver of the drug, Boo, was enrolled into the program in Harrisburg, Pennsylvania, at the Animal Hospital of Dauphin County. There, an associate veterinary and STAY study investigator, Coby Rudakewiz, became a part of the program for the first time, witnessing its incredible potential. “I’m genuinely excited to be able to share what we’ve seen as a life-changing product to dogs of all sizes,” he said.“This is what it’s all about - keeping dogs feeling their best to enjoy a long life with their owners who love them.”“The launch of this study brings us one step closer to helping senior dogs have more, healthier years with their families…The scale and complexity of STAY reflect Loyal’s commitment to creating demonstrably effective and safe products,” Halioua added. “This is a massive undertaking that wouldn’t be possible without the partnership of the many veterinarians and technicians operating the study in their clinics, and the participating dogs and owners helping advance therapies for all dogs.”For the time being, the company is working hard to receive conditional approval for its revolutionary drug. This would allow them to begin offering it through veterinarians as soon as 2025. This could mean a world of difference for many senior doggos and their families. Seeing your senior doggo enjoy a few extra years without the issues common to old age is nothing short of true happiness, and would mean that the company’s hard efforts were not in vain. Ultimately, this innovative drug gives us hope for the future and makes us wonder what other ground-breaking drugs could we see in the years ahead.

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In today’s day and age, with the climate and environment at great risk, we want to do anything we can to minimize our own carbon footprint and the damage we do to Mother Nature. Of course, our pets also have an environmental impact – and eco-conscious pet parents are always on the lookout for simple ways to reduce their pet’s carbon footprint (or pawprint if we’re being precise). Luckily, there are a lot of small but important steps that you can take in order to make your pet’s lifestyle and care much more eco-friendly without compromising the quality of life they are used to. Here's where to start if you want to become a more eco-friendly, sustainable dog owner!5 Ways You Can Reduce Your Dog's Environmental PawprintCaring for your pet can be challenging, and that’s no secret. However, the things that make it easier are not often very good for the environment, and can make your pet’s environmental pawprint significant. Luckily, it does not take too much of a change to turn that completely around and start improving that environmental impact, day by day. What follows are just a few of the basic steps you can take as a caring and responsible owner.#1 Be Responsible About Your Pet’s Waste Disposal:

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These Are The 10 Most Common Male and Female Dog Names, Survey Reveals

Naming a new puppy that’s come into the world or thinking of a name to symbolize a new beginning for a rescue dog is a precious moment – but sometimes you need a bit of inspiration to think of a fitting name for your fur baby. Some people prefer names with personal meaning or symbolism, but most just sift through name lists in hopes of finding one that fits our pooch and sounds nice. Well, this list can help you find the most popular names for dogs these days and see if any of them stick!  Sniffspot, the so-called “AirBnB of dog parks”, went through their massive database of 100,000 dog names and through hard work determined the 10 most common boy and girl dog names. The results are very interesting – take a look!Here are the top 10 male dog names:10. Leo:A very unique name that’s quick on the tongue, and very fitting for large and majestic doggos. A lion always comes to mind.9. Ollie:Believe it or not, Ollie is a gender-neutral name, but fits perfectly with energetic and goofy male puppers.8. Moose:Who would think that Moose is such a common dog name? It is fun, that is for sure, and strangely fitting too.7. Zeus:The mighty God of thunder in Ancient Greece has come a long way over the centuries. Nowadays, his name is given to dogs!6. Oliver:A classic, elegant, and fun name that, although used for humans, fits doggos as well. 5. Finn:An old-timey name that belongs on the pages of some good youth novel, Finn is remarkably fitting for puppers.4. Loki:The trickster god of the Old Norse has found his way into the modern age in a rather odd way. Lately, Norse gods are a popular choice for dog names.3. Bear:How adorable would it be to name your tiny little pup Bear? 2. Cooper:A simple but very fun name that works well for male pets of all characters and sizes.1. Milo:A very ancient-sounding name, Milo is the number one choice of many owners. Are you surprised that this is number 1? Well, you saw the most common names for boy dogs, so now it’s the girls’ turn. Let’s see their list!10. Sadie:This adorable female dog name, it brings to mind the summer, flowers, and all things girly.9. Nova:In stark contrast to Sadie, Nova sounds quite futuristic, and strong, and rolls easily off the tongue. Did you know that a Nova is an astronomical term? It is the name given to bright stars that appear suddenly in the sky and release powerful energy. Wonderful symbolism.8. Willow:Back to vintage and cozy-sounding names with Willow, a true classic that belongs to the pages of an old children’s book.7. Nala:Here’s a name that is quite a surprise. It is unique, modern, and not heard that often. But, according to this survey, it belongs with other most common female dog names!6. Stella:A name of Latin origin, it translates to “star”. And what better name to give to your zoomy, fun, and lovely female pup?5. Bailey:This is another fun and homely name that is often given to pets. Any similarity with a favorite drink is pure coincidence!4. Lucy:If you have a kind, loveable, and gentle female doggo, then you cannot go wrong with a name such as Lucy!3. Daisy:This is one of the most popular names given to animals, especially cows. But surprisingly, it works well for dogs too!2. Bella:A classic feminine name, Bella is ideal for all female puppers, no matter their character.1. Luna:And the number one female dog's name is Luna, which is Latin for “Moon”. It is simple and pretty, which makes it an easy choice for many owners!So, were you surprised by this survey? What is your favorite dog name? Let us know!

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Let's Talk Turkey... and Why the White House Pardons One Each Year

It’s now a Thanksgiving tradition… and we’re not talking about the Macy’s parade, the Black Friday sales or that cranberry chutney Aunt Sally whips up each year. We’re talking about the turkey pardon that according to the White House Historical Association, is rumored to have begun back in 1863 with then-President Lincoln. Whether this tale is fact or fiction is debated. What we know is that more recent history confirms the big bird officially began as a gift made to the White House by The National Turkey Federation back in 1947. Alas, no details on his outcome.This year, President Biden pardoned two 42-pounders, preventing them from being on the wrong side of the Thanksgiving feast when he gave Liberty and Bell, a pass and a certain cushy future.As mentioned, this fun seasonal practice began in 1947 and over the years tended to be rather on-again/off-again depending on the whims of whichever administration was in place. It wasn’t until the Kennedy era in the early ‘60s that Tom Turkey was formally spared and lived to see another day. Since then, the support to spare this fine feathered fowl has ramped up considerably and his well-being post-pardon was carefully tracked by both the media and animal rights groups throughout the country.Was it just for show? Did he really make his exit from the White House intact versus being basted, carved and covered in gravy?Before I answer, let’s just say that the fun spin on this tradition is how it has evolved. Not only did Liberty and Bell enjoy a stay in a suite at the luxe Willard Intercontinental Hotel the night before their widely shared pardon, but following their moment in the spotlight, they returned home to Minnesota where the state’s College of Food, Agriculture and Natural Resources Sciences will oversee their care.So, yes. Beginning with the Bush administration in 1989, the turkey pardon became a tradition that sees one lucky bird truly pardoned and destined for a life of ease and indulgence.In fact, past White House pardons have typically resulted in said turkey being relocated to a local children’s farm where they can live out their remaining years being adored by the junior crowd and noshing down on kibble from a cone. BTW, did you know that a turkey can live to 10 years of age?Of course, now we’re all feeling warm and sentimental about turkeys, the inevitable question arises: Can a turkey be kept as a pet? The short answer is yes, these highly social critters enjoy the company of humans and can be curious, vocal, and entertaining.  So much so that they’re a top pick for hobby farmers and those who have already ventured into keeping chickens.Just a little food for thought!

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New Study Shows Surprising Effect of Pet Ownership on Seniors

You’ve probably noticed how your four-legged bestie influences your mood for the better, but did you know that your pet might be beneficial to your brain? That’s right! The latest studies show that your pet and their company could be just the thing to lower the risk of dementia in your golden years. These findings are especially important for single senior pet owners who are at risk of this troubling illness as they reveal that having a pet can make a drastic change. A recent study that involved adults over the age of 50 who lived alone revealed that those living in the company of a loved pet will have considerably less decline in their verbal fluency and verbal memory - compared to those who lived without a pet. This research was published in the  journal JAMA Network Open and was based on data taken from 7,945 people in the mentioned age group.This study, however, only reflects on people who live alone and does not involve participants who lived with other persons in the household. Still, while the results reinforce the fact that loneliness is a major risk factor for cognitive decline and dementia in old age, they also reveal something new – that the company of a pet counts as much as the company of human family members, if not more so.The early signs of cognitive decline can be fluency, verbal issues, cognition, and memory problems, and so on. But if you have the company of a pet, whom you can address and care for, can greatly reduce the feelings of loneliness and keep these cognitive issues at bay. This study and its results are very important in today’s day and age and for many Americans in particular. Recent U.S. Census Bureau insights revealed that almost 28 percent of all households in the United States were “one-person households” in 2020. This is an alarmingly large number and shows us that many people aged 50 and older will face lonely senior years. Of course, even though the results of this study show that older people can maintain their mental health through the company of a pet, the research team emphasized that more advanced studies and clinical trials will be required to fully confirm the results. Yet even so, the lack of an effective therapy that can reverse or slow cognitive decline and treat dementia means that these results are a small but very important benefit for the understanding of these issues. And, needless to say, all those who are entering their senior years and want to spend them in a healthier and more beneficial way now know that their next station should probably be a local pet shelter. Find a pet you can love and cherish - and keep your brain healthy while showering them with affection.

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International travel with your best friend by your side can be an exciting adventure, but navigating the rules and regulations for crossing the border can feel daunting.Whether you’re heading to Canada for a pet-friendly weekend getaway or attending a Canadian pet show or expo, ensuring that you meet all the needs for crossing the border with your furry friend will set you up for a smooth journey.Keep reading to learn everything you need to know about traveling with your pet across the US/Canada border.In this guide, we’ll cover essential documentation, tips to set yourself up for a stress-free crossing and answer some of the most common questions about pet-friendly international travel.Can You Drive Across the Canadian Border with a Dog (or Cat)?If your next pet-friendly road trip will take you across the border into Canada, you’re in luck. Pet parents can drive from the United States to Canada with the whole family, including their furry family members, if they have the necessary paperwork.Entering Canada may be more complicated if your dog is coming from any country other than the United States. This is due to the concern of rabies, which causes some countries to face restrictions. If your dog has recently been to another country, it is recommended that you look further into the requirements for traveling from that area or ask your veterinarian.What Do I Need to Cross the US Border into Canada with My Dog?When traveling to Canada with your dog, the documentation required will depend on their age.If your dog is 3 months old or older, you must provide a rabies vaccination certificate to cross the border. This document must be issued by a licensed veterinarian and show that your dog received a rabies vaccine within 3 years of the date you are crossing.The rabies vaccination certificate must include the following: Your name and address A description of your dog (breed, sex, age, color, markings, etc.)Date of rabies vaccination Vaccine product informationVaccination expiry date Name, address, license number, and signature of the veterinarian who administered the vaccinePuppies under 3 months of age are not required to provide proof of a rabies vaccine. However, border security may ask for proof of your dog’s age.Are the Rules Different for Cats or Other Pets?All cats over the age of 3 months must be accompanied by a rabies vaccination certificate showing that the vaccine was administered within 3 years of the date of travel. Kittens under 3 months old are exempt from this requirement.The requirements for ferrets to cross the border are similar. However, the rabies vaccination certificate must show that the vaccine was administered within 12 months of the travel date.Any pet parents traveling with a bird must complete a “ Veterinary Health Certificate for Export of Pet Birds from the United States of America to Canada.” This form details important information for your upcoming travel, including the number of birds you can travel with, depending on their species.Do you have a pet that we haven’t addressed? More information can be found on the Canadian Food Inspection Agency website.

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Sometimes, miracles can truly happen when you least expect it! And if a pet story can be considered a real life miracle, it’s the one about Toby, a family cat that - it would seem - lived a life of great adventure. In 2012, Toby, the now 14-year-old cat of the Allan family from Warwickshire, suddenly disappeared after the family moved to a new house. It was a heartbreaking event for the entire family, but their pet was nowhere to be found. After many attempts to locate their cat, they simply had to come to terms with the fact that old Toby was lost, and presumably dead. But this week, after 11 long years, Toby was returned to the Allan family by a local woman. The lady checked the cat’s microchip and was quick to get in touch with Coventry Cats Protection."I never thought in a million years I’d see him again," said owner Justine Allan. "Toby was collected and will no longer have to scavenge for food and sleep in a cold bin store," added the Coventry charity co-ordinator Wendy Harris.Toby suddenly went missing in a chilly December in 2012, after the Allan family moved from Galley Common in Nuneaton, to their new residence at Long Shoot."[My son Charlie] was about 12 when Toby went missing, and he was heartbroken when we realized he probably wasn’t coming back," said Mrs Allan for  Yahoo "The Long Shoot is a notoriously busy road, we just assumed the worst had happened and thought he had been run over.”But almost a decade later, just 5 miles away a local Bedworth lady got in touch with Cats Protection, believing that a stray cat she was feeding was pregnant. A volunteer with the charity went out to investigate, a microchip scanner in tow. "It turned out, not only did it have a chip, but that he was a neutered male named Toby, rather than female as originally believed," said Ms. Harris.Blazingly fast, the charity managed to trace the details of the Allan family on their database, and got in touch to share the splendid news – their missing feline friend was re-discovered!Initially in complete shock, after 11 years, the Allan family rejoiced and celebrated and quickly went out to pick up their long-lost pet. During those 11 years, the family welcomed another pet into their home, a King Charles Cavalier named Bernie. But even so, Toby fits right back into the family dynamic. As if he wasn’t missing for more than a decade!

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These Are the States With the Most Spoiled Doggos in 2023

With the holiday season fast approaching, it is the time for presents, cuddling, yummy meals and, to be honest, spoiling the one you love, including your four-legged bestie. But are there some pet parents that take it a bit too far, and if so, do we know in which states they live? If you are one of those owners who like to pamper their furry friend and spoil them to no end, stick around to find out who’s guilty of overindulging their doggo just like you!An interesting  Forbes Advisor survey estimates that around 22.2% of dog owners in the USA, or one in five, admit to having spent more money on  Christmas gifts for their dogs, rather than gifts for friends and family. This means that there are certainly some pampered and spoiled doggos to be found across the nation, but what is more interesting is that dog owners in certain states tend to spoil dogs more than in others. Now, after a nationwide survey, the results are in!With a score of 100 out of 100, Florida definitely wins as the state with the most spoiled dogs! The Sunshine State is reported to have around 66.5% of owners who spend more money on their dog’s health, grooming, and gifts, than on their own. They are also more likely to pamper dogs by perfuming them, pushing them in strollers, buying them clothes and gifts, or taking them to restaurants. Interestingly, the second place, and right behind Florida, is Alaska, with a score of 98.69 out of 100. Nearly half of all dog owners in this northerly state admit to regularly throwing birthday parties for their pooches, purchasing them special outfits, and even putting cologne on them. They too will spend more money on their pets than on themselves.Behind Florida and Alaska in places 1 and 2 respectively, are the following states:3. Washington - 91.82 out of 1004. Colorado - 82.04 out of 1005. California - 77.96 out of 1006. New Jersey - 77.52 out of 1007. Illinois - 77.23 out of 1008. Texas - 70.80 out of 1009. Delaware - 69.93 out of 10010. Virginia - 69.34 out of 100The survey also offered some indicators and activities that might suggest that you are spoiling your dog. If you regularly do some of these activities, you might be pampering your pooch as well!Taking family photos with the dog Ordering the dog a special treat at a restaurant Bringing the dog on vacationPushing the dog in a strollerSpending more money on the dog’s health and grooming than on their own Buying the dog outfits and accessoriesSo, what’s the result? Are you too on the list of owners who spoil their pets? Let us know!

AI Could Match You with a New Furry Friend Based on Personality

In a cutting-edge study, scientists specializing in canine behavior have used artificial intelligence to predict dog personality types. A multi-disciplinary research team has developed an AI algorithm that simplifies the painstaking process of evaluating canine personalities.Understanding a dog’s temperament is key not only for pet owners but also for training agencies and professionals working with working dogs. The study, which introduces a brand-new method of predicting and categorizing dog personalities, is published in the eminent journal Scientific Reports. The team that developed the algorithm hopes that it will more quickly and accurately evaluate which dogs are better suited for long-term careers, such as assisting people with disabilities and helping law enforcement. This new approach to predicting dog personalities could also be used to match owners with a new furry best friend. The new AI algorithm can help shelters place dogs in the right homes, thus reducing the number of dogs returned for not being the right fit for their adoptive families.Before this algorithm, canine behavioral experts used questionnaires and statistical analysis to determine a dog’s personality.  The AI algorithm uses data from almost 8,000 responses to the commonly used Canine Behavioral Assessment and Research Questionnaire (C-BARQ). The C-BARQ questionnaire has been the top resource for evaluating working dogs in the past two decades. “C-BARQ is highly effective, but many of its questions are also subjective,” said James Serpell, a professor of ethics and animal welfare emeritus at the University of Pennsylvania School of Veterinary Medicine. “By clustering data from thousands of surveys, we can adjust for outlying responses inherent to subjective survey questions in categories such as dog rivalry and stranger-related fear.”The team’s new AI algorithm gathers the responses to C-BARQ questions into five main categories that essentially form the digital personality of a dog. The results showed five distinctive personality types among domestic dogs, including excitable/attached, anxious/fearful, reactive/assertive, aloof/predatory, and calm/agreeable.The study was conducted over two years by a multi-disciplinary research team consisting of Dr Mohammad Amirhosseini of the University of East London and Professor James Serpell of the University of Pennsylvania School of Veterinary Medicine. The research was sponsored by Dogvatar, a Miami, Florida-based canine technology startup.“This innovative AI-based methodology holds promise for revolutionizing the selection and training of dogs for specific roles, both for working and non-working,” said Dr Amirhosseini. Almost 50 percent of people who surrender their dogs to animal shelters in the USA say that behavioral problems are a contributing factor, and nearly a quarter say that those problems are the main reason for giving up their dog. More research is needed to understand the nuances of canine personalities. However, researchers hope to promote strong bonds between people and their dogs by designing effective training programs and customized dog-owner interactions. According to researchers, these findings could serve as a foundation to explore personality matching between dogs and their owners and how that might improve the quality of their relationship.Dogvatar and the research team plan to conduct further research into potential uses for their dog personality testing algorithm.“This has been a really exciting breakthrough for us,” said Dogvatar CEO Piya Pettigrew. “This algorithm could greatly improve efficiency in working dog training and placement process and could help reduce the number of companion dogs brought back to shelters for not being compatible. It’s a win for both dogs and the people they serve.” Join the PetGuide community. Get the latest pet news and product recommendations by subscribing to our newsletter here.

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