David Duchovny: “Lick My Face” To Support Zero-Kill Shelter Initia

He’s moved on from chasing aliens to saving dogs. Now, he’s asking pooches to lick his face. Lucky dogs!


Who knew Mulder was such an animal lover? We didn’t, but we’re certainly not complaining!


David Duchovny and his rescue dog, Brick, this week helped kick off animal rescue organization Target Zero’s brand new “Lick My Face” campaign. David released a video in which he promised to donate a dollar for every lick he received from Brick, and he’s challenging you (plus X-Files co-star Gillian Anderson and ex-wife Tea Leoni) to do the same!


Target Zero is a non-profit organization that mentors shelter and animal welfare leaders in proven best practices for getting to ‘zero kill’ (or no-kill) status in three years or less. David is a member of the charity’s board, so the cause is very near and dear to his heart.


Related: What Is A No-Kill Shelter?


We all know the stats behind America’s stray dog and cat problem are staggering: each year, approximately 3 million cats and dogs are euthanized in shelters across the US due to overcrowding. So far, Target Zero has helped two cities — Waco, Texas and Huntsville, Alabama — reach zero kill status. Brevard County, Florida is also not far behind, but they don’t want to stop there.


Zero kill is defined as 90 percent or more of dogs and cats safely making it out of a city’s shelter. About 10 percent or less is made up of animals who unfortunately will not make it due untreatable medical issues or major, non-rehabilitative aggression issues.


“Target Zero is showing a clear path to end the euthanasia of adoptable shelter animals through its proven-to-work program,” says Duchovny. “We’re currently in eleven cities, but I’d like us to be in 20, 30, 40 more as quickly as possible to keep saving more and more lives. My hope is this campaign will get the word out far and wide that we’re here to help.”


Related: Four Paws Up! Detroit Opens Its First No-Kill Dog Shelter


Okay, so we may have fibbed just a little at the beginning of this article. While you won’t actually get to lick David’s face, you can do the next best thing: let your pooch cover you in kisses, while you pledge to donate a dollar for loving lick you receive. Sounds pretty great to us!


Want to get in on the action and help save the lives of shelter animals across the country?


Follow the “Lick My Face” campaign guidelines below:


  1. Participants may join the “lick-off” just by having a smart phone or video camera and enthusiastic four-legged partner.
  2. A pet friendly substance such as all natural peanut butter may be applied to one’s face to up the donation count (and fun!).
  3. Post your videos to your favorite social media channels:Facebook, Twitter, Instagram, and others with the hashtags: and
  4. Participants will donate at least one dollar for every lick received at http://www.lickmyface.org/
  5. Don’t forget to challenge others to join the cause!


Well, what are you waiting for?! Grab your pup and let the smooch-fest begin!


To see David and his adorable pooch Brick in their very own submission, check out the video below!

Christina Peden
Christina Peden

Christina Peden is a lifelong animal lover and avid wordsmith. She lives in Toronto with her boyfriend Ryan where they are proud pet parents to puppy, Matilda and cat, Oscar. In her spare time, she can be found enjoying Toronto, Canada's all-too-short patio season, taking advantage of the city's numerous parks or curled up with a good book.

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