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Global Pet Expo 2018: Petronics’ Mousr AI Bot Keeps Your Kitty On The Hunt

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I’m not going to lie; it’s hard to keep focused here because there is just so much cool here. I’m a sucker for any booth that has animals and get caught every time I see something cool and techy!

So it’s no surprise that I stopped and watched in awe at the new robotic cat toy, Mousr, introduced by Petronics. It uses artificial intelligence to keep your cats engaged in the hunt, which is so important for the stimulation indoor cats require.

Related: Best Cat Products That’ll Keep Your Kitty Occupied For Hours

This little mouse-bot is pretty realistic, and it kept my attention for quite some time, so my guess is that a kitteh who is on the hunt is going to love it! Petronics designed it to engage a cat’s natural hunting instincts, and with artificial intelligence and proximity sensors, the Mousr acts so much like real prey!

Petronics showed the full power of Mousr’s probability engine and time of flight technology here at the Expo, and it was so cool to watch the Mousr move quickly and catch the attention of cats on the prowl! Petronics co-founder Michael Friedman says that Mousr is perfect for driving the natural hunting instincts cats have, so they don’t end up with negative habits like hyperactivity and/or laziness. Friedman says that suppressing a cat’s ability to ‘stalk’ and ‘catch’ prey can lead them to overeat, be aggressive, meow excessively or even become overweight.

One of the coolest things about Mousr is that it is customizable and constantly learning and updating with ongoing wireless updates. You can choose from different games to match the different play styles cats may have, and just to shake things up some, you can change the tail attachments on Mousr.

Mousr has a free app that lets cat owners take control of it with their smartphone or tablet, so they can play with their cat even if they aren’t there. Mousr’s AI also takes initiative and can play with your kitty on his own too. It works on just about any floor surface and even when it was flipped over, it still worked, meaning that a cat’s hunt won’t be messed up because it gets stuck.

The battery lasts about 40 minutes, but we love that it only takes about 15 minutes to charge! Its 30-foot wireless range gives plenty of chase and hunt room and Mousr’s speaker even lets it give off sounds that attract your cat, even ‘pretending’ to be happy, scared or lonely!

Related: You Need These Life-Sized Lego-Like Cats!

I know Mousr was created for cat parents who want to give their kittehs some fun and brain stimulation. Co-founder Dave Cohen said they were cat people and engineers–so they wanted to put the best of both their loves into something that could keep cats happy and healthy.

But…gotta be honest here…it’s awfully fun for just about anyone to engage and play with, as evidenced by how many people were crowded around Petronics’ booth–so just know you might snag a few for non-cats too!


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