Heinz is All About Showing Wiener (Dogs) During Super Bowl Ad [Video]

Heinz’s new Super Bowl ad goes to show that the brand isn’t shy when it comes to dressing up their wieners… well, dachshunds that is.


This right here. This is the ad that will make you wet your pants laughing. Who knew that condiments could be so funny? But when you add ketchup, mustard, and a herd of stampeding wiener dogs in hotdog costumes, you’ve got a bonafide viral video on your hands.


Even if tailgate parties aren’t your thing, we all love to watch the Super Bowl… for the commercials. And this year, Heinz’s 30 second Super Bowl ad, titled “Wiener Stampede,” takes the trophy. Basically, Heinz has won our customer loyal forever by donning dozens of dachshunds in hot dog costumes and letting them loose to bound across a meadow toward the welcoming arms of a family in condiment outfits – all while the break-up ballad “Without You” plays in the background.


Related: Subaru’s New Puppy Bowl Ads Bring Back the Barkleys [Video]


The idea behind the ad is to introduce us to the brand’s “Meet the Ketchups” campaign. Heniz has a full range of products that goes further than just ketchup.


Get a load of these wieners below!

Amy Tokic
Amy Tokic

Amy Tokic, Editor of PetGuide.com, is a passionate animal lover and proud pet parent of Oscar, a Shih Tzu/Chihuahua cross, and Zed, a Japanese Chin. Her love of animals began in kindergarten, when she brought her stuffed dog Snoopy into class with her every day. Now, she writes about her adventures in pet ownership and tirelessly researches products, news and health related issues she can share with other animal enthusiasts. In her free time, Amy loves perusing used book and record stores, obsessing over the latest pet products available and chasing squirrels with wild abandon (a habit attributed to spending too much time with her pooches).

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