MTV2 Wants To Know If You’re #Down2Adopt [Video]
October is Adopt-a-Dog Month. Shelters and advocacy organizations use the month to spread the word about adopting animals from shelters and rescues. Depending on the data source, an estimated six to eight million animals end up in shelters each year, but only half find homes.
To spread the word about adoption, MTV2 launched a campaign featuring celebs Kristen Bell, and MTV2’s Charlamagne Tha God and Carly Aquilino, and in partnership with The Shelter Pet Project, a national public service program from the Ad Council, The Humane Society of the United States and Maddie’s Fund.
The trio of stars narrates a series of videos – from the animals’ perspectives – that explain how they found themselves homeless. The catchphrase? America loves an underdog (cats too).
Some of the stories, though told humorously, highlight the plight of dogs and cats turned into the shelter for reasons beyond their control. Those are combined with a set of viral videos curated from YouTube. The mini-biographies launched on MTV2 on September 30, and will continue throughout not just the month of October, but the rest of the year.
The campaign includes social media promotions throughout the year, like the story of Joey, a two-month old boxer and pit bull mix who is preparing for adoption on MTV2’s Instagram. Joey is part of an ongoing monthly spotlight on an adoptable pet.
“ is about letting our audience know that, if they’re looking for a pet, the humane, stand-up choice is to make a shelter or rescue group your first stop,” said Chris McCarthy, General Manager of MTV2. “Shelter pets are every bit as healthy, well-behaved, and worthy of love and adoption as any pet, and we can’t think of a better place to shine a light on a few of these beautiful animals and launch than on MTV2.”
Check out the pet biographies. Here’s our favorite pick of the bunch, for your viewing pleasure.
More by Maggie Marton