Subaru Shares The Love With The Fidelco Guide Dog Foundation

Subaru’s “Share the Love, Share the Vision” Campaign helped raise over $27,000 for Fidelco Guide Dog Foundation, whose mission is to breed, train and place guide dogs.


Did you know that on average it takes two years, 15,000 hands-on hours and $45,000 to train and place a guide dog? This is what Connecticut’s Fidelco Guide Dog Foundation invests in their special pups when readying them to take on the challenging role of service dog. And best of all, these same pooches are provided to Fidelco’s visually impaired clients free of charge. Yes, thanks to generous support from individuals, civic organizations, and corporations, the foundation is able to train and deliver these life-changing dogs at no charge to needy clients. And that’s where funding from community leaders Subaru of America enter the picture.


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For the seventh straight year, the pet-forward auto manufacturer ran a “Share the Love” event, during which time customers buying or leasing a new Subaru could select a charity to receive a donation of $250 from Subaru’s head office. A list of four national charities was provided by Subaru who then encouraged their individual retailers to add a local charity. For the second year running, Suburban Subaru of Vernon, Connecticut chose Fidelco Guide Dog Foundation as their “hometown charity” and the result was a whopping $27,348 being handed over to the guide dog foundation.


Why Fidelco? As President of Suburban Subaru explains, the organization is headquartered in Connecticut, employs their friends and neighbors and is giving back to the local community. In fact, more than half of the dealerships customers chose to designate their donation to Fidelco.


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But there’s more. Founded in 1960, Fidelco is an internationally accredited organization that provides 24/7 client support for the entire working life of its German Shepherd guide dogs. To date, they have trained and placed over 1,400 guide dogs throughout North America including 41 states and five Canadian provinces. They have also placed hundreds of their dogs with law enforcement agencies, first responders, search and rescue, and missing child recovery organizations.


And Fidelco isn’t the only organization benefiting from Subaru customers. In 2015, Subaru of America will donate $15 million to participating charities. Over the last seven years, the organization has donated $50 million to a number of worthy causes through the “Share the Love” event.


We just love to share the love – and we’re so happy that Fidelco Guide Dog Foundation can continue to train guide dogs for the community.

Mary Simpson
Mary Simpson

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