Your Outdoor Adventures Can Help the ASPCA, Thanks to Subaru and REI
Subaru of America has partnered with outdoor retailer REI to encourage people to explore the great outdoors with their pets. Post a picture, and they’ll donate to the ASPCA.
It’s the holiday season, and Subaru of America and REI are joining in the spirit of giving by encouraging people to explore their outdoor passions with their pets with their new collaborative initiative #OptOutside. From now until November 27, 2016, Subaru will donate $1 for every photo of pet lovers getting outdoors with their pets and shared on social media with the tags #OptOutside and #MakeADogsDay. The donations will go to their “Subaru Loves Pets” partner, The American Society for the Prevention of Cruelty to Animals (ASPCA) and can bring in up to $50,000!
Well-known outdoor store REI created quite a stir last year when they decided to encourage Americans to choose outdoor trails and experiences over the craziness that is often Black Friday shopping. They closed their doors on Black Friday, traditionally one of the biggest shopping days of the year for any retailer, and created the #OptOutside initiative. REI President and CEO Jerry Stritzke shared that their intent was to allow employees to spend time with their families (including their beloved furbabies!) and in a recent blog, shared that not only would their stores again be closed on Thanksgiving, but Black Friday too, and they are very much looking forward to seeing lots of families outside, together.
Subaru of America is in agreement, and wants to encourage those opting to go outside to bring their pets with them as well, and think their donation-per-tagged photo is a great way to do so. More, not only will they donate for every picture tagged with #OptOutside and #MakeADogsDay, they will provide a fleet of cars and drivers in New York City that will take shelter dogs out into nature for the great outside play that every dog deserves, and allow city dogs who find their ‘outdoors’ to be full of concrete to get out in the great, wide open.
Subaru has already partnered with the ASPCA to take local New York shelter dogs out in its Outback vehicles in order to have their own #OptOutside adventures, and thinks that the partnership with REI embodies their customers who truly have a passion for the outdoors. Participating in the #OptOutside movement will encourage their passionate drivers to include their beloved pets in their adventures on Black Friday.