4 New Varietals Find “Furrever” Home In Chateau La Paws Wines

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Now you’re talking my language! While I’m always quick to throw my financial support towards a worthy organization or don my running shoes to help raise awareness, to know that my bevvie of choice is making more than just me happy is a win-win situation!

It seems our good friends at Sonoma’s Diageo Chateau & Estate Wines have upped the game when it comes to supporting area shelters by adding to their Chateau La Paws varietal selection. This week the innovative vintners introduced a Cabernet Sauvignon, Sauvignon Blanc, Merlot and a Sweet Red Blend to their award-winning portfolio.

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To give you some background, Petguide.com first introduced the unique initiative earlier this year. It was designed to raise awareness and funds in support of area shelter dogs whose images were featured prominently on the wine’s label. At the time, varietals included Chardonnay, Pinot Noir and the Red Wine Blend and according to winemaker Marty Spate, “Through the outpouring of support from consumers sharing their love of the wine and their amazing rescue stories, we knew we had to create four new varietals featuring even more special rescue dogs.”

So it seems their efforts to explore this new market were met with resounding success and for the launch of this expanded portfolio the winery has again partnered with North Shore Animal League America (NSALA), the world’s largest no-kill animal rescue and adoption organization.

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The labels of this next batch of featured wines include photos of each of 28 pups being promoted for adoption at NSALA .Together with a cash donation of $100,000 the winery is not only raising awareness but increasing the organization’s ability to fund mobile rescue and adoption units that travel across America, helping local shelters with their adoption drives.

The wines are available at stores nation-wide, are priced reasonably at $12.99 and I already know what you’re thinking. Pick up a bottle, support a great cause and stick it on a shelf or give it away at Christmas as your Secret Santa gift. All great ideas but this is a super wine!  In fact, both the Chateau La Paws Chardonnay and Red Blend received Gold medals with the latter receiving the honor of “Best in Class” at the 2015 Los Angeles International Wine Competition. So pull out those wine glasses we all save for special company, and enjoy this one yourself!

And of course NSALA are over the moon to see the beaming faces of their rescue pooches yet again on store shelves.  Joanna Yohannan, SVP Operations at NSALA comments, “We are pleased to once again have our beautiful rescue dogs featured on the Chateau La Paws wine labels.  This most generous contribution in support of our mission is deeply appreciated as is the commitment to continue to raise awareness for shelter pets.”


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