Breaking News Confirmed: Pet Popularity Determined by Covert Committee

Do you think that it’s a coincidence that cats rule the internet and dogs are called “man’s best friend”? An unexpected coming out reveals the hairy truth: it’s all part of a pet conspiracy.


In the last 50 years or so, the popularity of pets is on a steady rise: we now consider them a part of the family, s pend more than ever on toys, food and gadget for out furballs, and even include them in our estate. Now it turns out that this fantastic progress is not our doing- it’s the work of a top secret organization.


For years, they’ve kept pets trending and used pop culture to improve the public’s perception of four-legged companions. They are the Committee for the Rapid Advancement of Pets, a division of Pets Add Life, and here is the exclusive scoop on these furry influencers from the shadow:


Judy Rothstein, Committee Chaircat

Named “Most Powerful Cat in America,” Judy claims her beginnings as an outdoor cat were what drove her to become one of the key players in global pet policy.


Gwendolyn Johnson, Director – Public Relations

As a former show dog and collar model turned PR, Gwen is one of the top dogs in the industry. She also loves chicken treats and visiting art exhibitions.


Jayla Brown, Director – Media Strategy

Jayla’s official job is to improve the perception of pets in public, but, as she likes to say, what she really does is keeping the mammals from screwing everything up.


Bronson Lee, Director – Analytics

Getting through oceans of data is no easy task, but when you’re a fighter like Bronson, the complexities and difficulties of the job are precisely what makes it so exciting.


Sung Gabrieli, Director – Creative

Not everyone can see beauty in little things, but Sung’s bird eye’s view allows her to see that everything around her is a one-of-a-kind piece of art.


Harold Pohn, Director – Social Media

In dog years, Harold is a millennial- like two startups under his belt and a hipster bowtie weren’t enough of a clue.


Gerry, Project Manager



A rodent of few words, Gerry is tight-lipped about his role in the project. One can only imagine it involves a lot of running in circles.


Talking animals and secret organizations got you confused? Everything you’ve seen here is an adorable project of Pets Add Life (PAL), a non-profit PSA campaign with the goal to promote responsible pet ownership, and all the joys and wonders that come with having an animal companion in your life. Make sure to take a look at their website, and maybe find a PR or a project manager to adopt!

Angela Vuckovic
Angela Vuckovic

A proud mama to seven dogs and ten cats, Angela spends her days writing for her fellow pet parents and pampering her furballs, all of whom are rescues. When she's not gushing over her adorable cats or playing with her dogs, she can be found curled up with a good fantasy book.

More by Angela Vuckovic

Popular Pet Guide
Next