Chrysler Launches ‘Give a Dog a Job’ for Canine Companions For Ind
Chrysler is joining forces with Canine Companions for Independence, a non-profit organization for assistance dogs and launching their new campaign, “Give a Dog a Job,” to help raise awareness and funds for assistance programs that help people with disabilities.
To kick off the campaign, fans were introduced to Foley, Chrysler first official PacifiPuppy! Foley is Canine Companions’ Golden/Labrador Retriever mix, and Canine Companions and Chrysler want us to follow Foley as he trains to be an assistance dog. Using the hashtags and fans will be able to track Foley as he grows and watch the process a puppy goes through in his journey to become an assistance dog.
Foley is named for actor Scott Foley, an animal advocate and supporter of Canine Companions, and will be able to be seen as he learns about new sights and sounds and fans will be able to watch him learn commands and take adventures and play dates with other Canine Companion puppies. Fans will even be able to follow him as he graduates and is placed.
Canine Companions supports and provides assistance dogs for children, veterans and adults with disabilities, and the partners want to share just what that very special process looks like. The Give a Dog a Job campaign will raise funds and awareness for trained assistance dogs who empower wheelchair users by helping them complete everyday activities from getting the paper to getting in and out of wheelchair-accessible vehicles. The organization offers trained assistance dogs free of charge, though the process of raising, training, certifying, and placing an assistance dog is typically a $50,000 investment.
In order to give Canine Companions a “lift”, Chrysler is partnering with BraunAbility to design a wheelchair-accessible Chrysler Pacifica minivan. The minivan will provide the largest interior space and widest door opening and side-entry ramp of any in the industry. By partnering with both organizations and following cute little Foley through his journey, Chrysler hopes that people will appreciate the huge amount of time and resources go into such an amazing process and program.
If you’d like to watch this little guy as he grows and learns, you can follow Foley on his social media accounts with his hashtags.
More by Lori Ennis