New Art Exhibit Designed Just for Artsy-Fartsy Dogs

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Ever been to a museum that scared you to just look at it?  You know, you felt like if you took a wrong breath, the whole place would come crashing down and your entire life savings with it?
Yeah, us too. And those places are simply…well, not fun.

Which goes entirely against award winning British artist Dominc Wilcox’s life philosophy – as Wilcox claims that he is,  “Deadly serious about being playful. It’s really important.”

And guess what?
Your furry friends couldn’t agree more!

Wilcox, along with other well-known artists such as Nick White, Clare Mallison, Joanne Hummel-Newell, Robert Nicol and Michelle Thompson, was commissioned by More Than Pet Insurance to create interactive, multi-media art exhibits for your dog.

Related: Cat-inspired Art Exhibits

Yes, your dog!  Wanting to encourage more pet owners to play with their pets, the company encouraged the design of exhibits such as The Watery Wonder exhibit – where dancing water jets that jump from one dog bowl to another allow dogs to chase the water (and soak their humans in the process!), and Dinnertime Dreams, a ball-pit fit for a pooch.  Over 1,000 balls made to look like dog food fill a 10-foot dog bowl, and dogs jump and play as long as they like.

Friday 19th August 2016, Bermondsey, London: Today, MORE TH>N opens a contemporary art exhibition just for dogs in London. Artist Dominic Wilcox has created a series of interactive, contemporary art installations for dogs to enjoy, with each artwork based on an activity they love to do to encourage people to #PlayMore with their pets.  This picture:  George the Daschund and Trebor the labrador enjoy ‘Dinnertime Dreams’ - an oversized 10ft dog bowl filled to the brim with over 1,000 play balls made to look like dog food. For further information please contact Rachel Aldersley at Cow PR on 020 7234 9156  or PR Handout - free for editorial usage.  Copyright: © Mikael Buck / MORE TH>N


Do not be confused, though; this is not just some local bark park fare we’re talking here.  These exhibits are high-end, modern and contemporary exhibits, the likes of which rival ones you’d find at Tate Modern or a Guggenheim museum.  While the goal was to create exhibits that would engage dogs and dog owners alike, the creative genius behind the artistry was not lost.

For instance, designed specifically for dogs was a series of paintings from various forms of media.  These exhibits focused solely on the gray-yellow-blue-color spectrum that dogs see and, for their viewing pleasure and examination, were placed at eye level.  Dog-eye level, that is!


Related: Top 10 workouts for your dog’s brain

And, talk about high-tech!  Another part of the gallery’s installations showcased Cruising Canines–which was an open-car simulator that allowed dogs to ‘ride’ in the open air, and as they do, breathe in big, old whiffs of scents dogs love best…scents like raw meat and old shoes, among some of them. (You may say, “Ewwwww!” but your dog will find it!)


So, while we are sure that Fido would always find himself fancying the high-life of culture and modernity that is the exhibit, the end result that More Than was looking for in its Play More campaign is simply that…to inspire us all to pledge to play more with our pets.

Seeing how much these dogs enjoyed the interactive art created just for them, we say, “Mission, accomplished!”