#PuppyBra: Instagram Models Go Topless For A Good Cause

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Instagram celebrities garner a lot of attention, but not all of it is positive. They often get a bad rap, for not being good role models to younger generations, and are portrayed as superficial and self-obsessed, traits commonly attributed to all millennials. But, is all that negative feedback justified?

Stephanie Kay Meyer, a former model, animal rights activist and the founder of Mowgli Rescue doesn’t seem to think so. Her non-profit organization, which was founded in 2016, wouldn’t be where it is today without the support of young adults in her community.

“[…] It has been really cool to watch how optimizing our social media platforms have carried the entire organization’s efforts. About 80% of my fosters, adopters, supporting brands, and opportunities come through Gen-Y reaching out and wanting to be involved through Instagram. And that is what Mowgli Rescue is really about – promoting the importance of animal welfare and rescuing animals to the next generation of pet owners, policy makers, and leaders.”, Meyer says.

Mowgli Rescue aims to educate millennials about animal welfare and encourage them to promote it themselves, so it doesn’t come as a surprise that this social-media-driven campaign speaks most to Generation-Y. Meyer teamed up with photographer Frankie Mark (published in Vogue Italia and C-Heads Magazine) and model Destiny DeLisio, co-founder of Models of Compassion, to help spread the word about adorable dog rescues.

Over 30 Instagram models participated in the #PuppyBra campaign, posing topless with puppies that, as the name suggests, doubled as bras. Meyer created this campaign to shed some light on the problem of homeless dogs, and dispel stereotypes that surround social media celebrities:

“[…] I thought this is the perfect opportunity to show how these young women can still be fun and flirty, while also promoting positivity at the same time.”

You can check out the #PuppyBra campaign on Instagram, or have a peek at the behind the scenes video of the photoshoot here!