Purina’s National Dog Show Helps Hurricane Victims This Thanksgiving

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Hosted by John O’Hurley, the 16th annual National Dog Show, presented by Purina, will follow the Macy’s Thanksgiving Day Parade, and this year, it’s going to be about more than coiffed pooches. In fact, they’ll be strutting their stuff to raise $50,000 for those affected by the devastating hurricanes this year.

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The Dog Show celebrates the expansive history of dog breeds around the world, and is always a rich addition to the parade. O’Hurley says he loves being part of that legacy and tradition that entertains both young and old. David Frei will also be part of the show, giving his expert insight about the dogs competing for Best In Show.

Various breeds from the bizarre to the gorgeous will be showcased and Olympic fun couple Tara Lipinski and Johnny Weir will give us the fun scoop from backstage, while Mary Carillo shares benchside.

Viewers this year will see more than 2,000 dogs all giving their best as they work for that Best In Show label, but Purina knows that it’s not just purebred dogs that steal our hearts. Purina will donate $1 (up to $50,000 total) for every unique post about dogs that is shared on Facebook, Twitter or Instagram and that uses @purina and #DogThanking tags. Allowing you to celebrate this year’s show and Thanksgiving, they want you to share what makes your dog the best, so make sure you take the pics that show your best friend and post them.

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Purina will generously use the donations to help give relief to the pets and people in Florida, Texas and Puerto Rico, who are still suffering from the after-effects of flooding and hurricanes. Last year, over 22 million viewers tuned in to the show, and this year, viewers will be able to make a difference in the lives of other dogs and their families who could use the help.

Which means that all dogs can show their best stuff on social media and join Purina in helping other dogs!