Americans Will Spend $681 Million on Pets This Valentine’s Day

Amy Tokic
by Amy Tokic
Humans aren’t the only ones who get spoiled by loved ones on Valentine’s Day. It turns out that we fancy showering love (in the form of gifts) on our pets as well. And it’s not just a few bucks – more like $681 million!

Okay, so Americans go a little overboard when it comes to the holidays. And we love our pets; it’s not that farfetched to think of the cash doled out for cats and dogs on Valentine’s Day. Data just released from the National Retail Federation reports that Americans are expected to spend $18.9 billion on Valentine’s Day. Of that amount, $681 million goes toward heart-themed goodies for pets.

Related: Gluten-Free Healthy Hearts Dog Treat Recipe

What exactly are we buying? Toys and treats, says a recent survey by Trupanion. Here are a few interesting tidbits about how pet parents are planning to spend February 14.

  • 40% of people who responded would rather spend Valentine’s Day with their dog or cat than their significant other.
  • 45% plan to include their pet in their Valentine’s Day by buying them a gift (toys and treats top the list of most popular pet gifts).
  • Of those planning to buy a gift for their pet, 47% plan to spend at least $25, but a few (2%) expect to spend $75 or more on their cats and dogs.

Related: DIY Doggy Kissing Booth

However, the gifts we get specifically for our furry BFFs just aren’t enough, and they feel the need to enjoy our Valentine’s gifts, too. Chocolates, earrings, flowers, and even underwear are mistaken for doggy tokens of love that get eaten by pooches! Pups are more likely to scarf down chocolate bonbons, which are toxic to canines. Be sure to keep a close eye on your chocolate while you’re enjoying it, and store it safely out of your dog’s reach when you’ve had your fill.

[Source: Trupanion]

Amy Tokic
Amy Tokic

Amy Tokic, Editor of, is a passionate animal lover and proud pet parent of Oscar, a Shih Tzu/Chihuahua cross, and Zed, a Japanese Chin. Her love of animals began in kindergarten, when she brought her stuffed dog Snoopy into class with her every day. Now, she writes about her adventures in pet ownership and tirelessly researches products, news and health related issues she can share with other animal enthusiasts. In her free time, Amy loves perusing used book and record stores, obsessing over the latest pet products available and chasing squirrels with wild abandon (a habit attributed to spending too much time with her pooches).

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