Inflation Forces Pet Owners to Switch to Cheaper Food

by Nevena Nacic

Published: September 17th, 2023

Inna Vlasova/Shutterstock

For most pet parents, the type of pet food and chew toys they buy for their four-legged companions remains the same, even when money is tight. Even when pet parents cut their costs, pet supplies, especially food, are among the last areas to be affected.

But with inflation stretching wallets, even the most generous pawrents have started to be more mindful of their spending, especially when it comes to non-essential pet supplies like toys and apparel.

But that’s not all. The time has come for pets to experience the effects of steep inflation on their plates.

The cost of pet food has skyrocketed in the last year, forcing pet owners to switch from more expensive gourmet brands or opt for smaller pet food packages.

“Premium dog food, for instance, is losing share at an accelerating rate - down 2.9 percentage points in the three-month period ended in July compared to a year earlier - and across all income groups, suggesting that the desire for savings is broadly felt,” said Max Gumport, a packaged food analysts at BNP Paribas according to T he Wall Street Journal.

“In times of recession or economic stress, first you trade down on your own food, then your kid’s food, and then your dog’s food. That’s what history would suggest. This time is appearing to be different,” said Gumport.

Premium pet food brands, like Blue Buffalo, are experiencing the effects of pet parents switching to cheaper foods or looking for smaller-size options. General Mills, the company that owns Blue Buffalo, said that these challenges will result in rather flat organic net sales in the pet segment in the first quarter.

According to Kofi Bruce, the Chief Financial Officer, the company isn’t expecting the pressure on its pet food business to let up any time soon. “It’s very clear we are going through an environment where pet households and pet parents are seeking value, in everything from pack sizes to where they shop for pet food,” said Bruce.

Pet owners often treat their pets like children, Bruce said, causing them to choose premium food brands for their fur babies. “That is still likely, and we believe the dominant driver of growth in the pet segment, even if now there is a shift in the short term toward value and maybe a readjustment as the consumer settles into maybe a more cautious state.”

Pet food and product retailers like Chewy and Petco are noticing a similar change among some customers toward more value-driven spending. According to Chewy’s Chief Executive Sumit Singh, last month’s analysis showed a shift to dry food over wet food in July and cuts when it comes to pet treats.

“The commitment that a parent has to the animal is pretty meaningful and so they will continue to feed and treat their animal even in times of maybe less discretionary income,” said J.M Smucker’s finance chief Tucker Marshall. “This might mean trading down from premium products but they are still supporting their pet through any perceived troubled times,” he added.

Nevena Nacic

Nevena is a freelance writer and a proud mom of Teo, a 17-year-old poodle, and Bob, a rescued grey tabby cat. Since childhood, she had a habit of picking up strays and bringing them home (luckily, her parents didn't know how to say NO). When she's not writing for her fellow pet parents, Nevena can be found watching Teo sleep. To her defense, that's not as creepy as it sounds!

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Dog Finds A Forever Home After Spending 1,007 Days at Delaware Shelter

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Study Finds Link Between Having a Dog and Girls' Physical Activity

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How Can I Remove Plaque From My Dog's Teeth?

We love our dogs and many of us won’t say no to puppy smooches – but to be fair, not all furballs have the freshest breath out there. If your dog has  bad-smelling breath, the culprit might be plaque buildup and the bacteria overgrowth that comes with it. We all know that bacteria are responsible for all things smelly, and when it comes to oral hygiene, the reason why bacteria are there in the first place is bits of leftover food that slowly but surely turn into tartar on your pet’s teeth. The best way to prevent plaque on a dog's teeth is to brush them, but what about existing buildup? How can you remove plaque from your dog’s teeth at home – or is it something that has to be done professionally? Here’s what you need to know about plaque and tartar and how best to remove them.How Can I Remove Plaque from My Dog's Teeth?Maintaining good dental health in dogs is crucial for their overall well-being. Addressing plaque in your dog's teeth is not just about maintaining a bright smile; it's a key aspect that contributes to their overall health, happiness, and longevity. Regular dental care is an investment in your dog's well-being that pays off in various ways - it’s sure way to prevent dental diseases such as  gingivitis and  periodontitis, eliminate bad breath odor, avoid tooth decay and loss, and maintain your dog’s good appetite. After all, dogs depend on their teeth to eat properly. Just imagine the effect of bad or missing teeth. Unchewed food, indigestion, vomiting – the list is long. So it goes a long way to act on this ahead of time and prevent tartar buildup and remove any existing one. Here are just a few tips to consider when dealing with persistent dog teeth plaque:Prevent Buildup With Regular BrushingDogs need to brush their teeth just like us! They’ll need your help to do it, of course. Remember that it is never too late to start. Start slowly and gently with short brushing sessions, gradually increasing the time as your dog becomes more comfortable. Of course, you should use  a toothbrush that is designed specifically for dogs or a similar fingerbrush. The toothpaste also needs to be for dogs only (never use human toothpaste as it may contain ingredients harmful to dogs).

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How To Tell if a Dog Is Cold

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How to Tell Your Cats Are About to Fight, According to Scientists

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How to Get Your Dog to Stop Counter Surfing

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More Dogs Than Ever Euthanized as Shelters Hit Capacity

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Scientists Uncover Secrets of Extinct "Wooly Dog" Breed

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Meet Maverick, the Winner of the 2023 American Humane Hero Dog Award

A six-year-old European Blue Great Dane was singled out from hundreds of other dogs and crowned the 2023 American Humane Hero Dog. Maverick’s job as a therapy dog is to support military members and their families from across the country.Maverick has an extraordinary ability to provide comfort to those who need it with a simple touch of his paw. “A sign of a good therapy dog is a dog that always wants to touch you,” explained Marverick’s owner, Kelly Brownfield, from Saint Robert, Missouri. “He just has a sense of knowing what people need.”Brownfield, who works as a manager at the Fort Leonard Wood United Service Organization, told Fox News that Maverick was born for a purpose. “Maverick’s superpower is his ability to calm people with a touch of his paw, giving them strength to move forward,” she said.This gentle giant supports service members after unexpected deaths in their units, escorts children to military funerals of their parents, and helps service men and women cope with trauma. Each week, Maveric spends time with students at school, offering support to children who practice their reading skills.Tipping the scales at 150 pounds, Maverick can initially seem intimidating, but “he is literally a gentle giant,” said Brownfield. “His whole aura about him is calming.”“He is the perfect size for everything that we do. He is literally their rock; they can lean on him, and he is there for them,” his owner added. “The one thing about this breed is that they have a heart to match.”Each year, people around the country nominate hundreds of dogs in five categories - law enforcement and first responder dogs; service and guide or hearing dogs; therapy dogs; military dogs; and emerging hero and shelter dogs - for American Humane’s Hero Dog Award.Five semi-finalists, in each of the five categories, were chosen from hundreds of dogs. A competitive public vote has cut the list to only five four-legged finalists - one presenting each category. Maverick, who was competing against service dog Moxie, Coast Guard K-9 Buda, police dog Poppy, and emerging hero Raina, was crowned by the panel of judges as the winner. “We are so excited to name Maverick as the American Humane’s 2023 Hero Dog, a distinction that is well deserved for him and his owner Kelly,” said Dr. Robin Ganzert, President and CEO of American Humane. “The duo has worked tirelessly to bring comfort and solace to our nation’s military heroes through the United Service Organization (USO), all while they both were facing their internal beatles against cancer. It’s these types of incredible stories about sacrifice, perseverance, and compassion that this award aims to spotlight.”Maverick has also offered emotional support to his owner Kelly, who has been battling cancer for the past six years. “I truly believe he knew before anyone else knew,” said Brownfield, adding that Maverick was particularly clingy, touchy, and protective in the months leading up to her diagnosis. “To have him there, especially on hard days has been just an amazing support.”The six-year-old gentle giant also faced a cancer diagnosis last year but is now cancer-free thanks to a successful surgical procedure. Although Maverick spends most of his time in Missouri, he and his owner sometimes travel around the country for work. Together, he and Brownfield have completed hundreds of special mission requests over the years.Having a therapy dog around “can help change lives,” said Brownfield. “He senses the needs of every person.”Maverick and the four other finalists will be honored at the 13th annual American Humane Hero Dog Awards in Palm Beach, Florida. The award show will air on Thanksgiving Day and November 26 on A&E.Join the PetGuide community. Get the latest pet news and product recommendations by subscribing to our newsletter here.

Why Do Some Dogs Have Bad Body Odor?

Dogs are cute, no doubt about that, but most of them are not winning awards for their lovely BO – in fact, if we’re being honest, most pooches are a bit stinky. Of course, if you make sure to keep them clean with regular baths, grooming, and teeth brushing, you can eliminate or at least significantly reduce any unpleasant smell. But sometimes, even if you are very attentive about your dog’s hygiene, they can still smell a bit funky. Why does this happen? And what should you do in that case? Lastly, is there a way to prevent unpleasant body odors in your dog? Let’s try and answer all these stinky questions.Why Does My Dog Smell Bad?Are you catching a whiff of something foul whenever your dog enters the room? Are you struggling to keep them clean and smelling fresh? There could be a number of reasons why your pupper is stinky, and it is important to go over everything in order to properly address this issue. Firstly, you want to consider their hygiene. Lack of regular grooming and bathing can lead to a buildup of dirt, oils, and bacteria on a dog's skin and coat, resulting in a bad odor. Make sure you are giving your dog a regular wash or a bath, and that you are using  special shampoos that are safe for pets and smell nice.

Are Hamsters Good Pets for Kids?

Final Thoughts: Hamsters and ChildrenAre hamsters good pets for kids? The short answer is, “maybe.” There are several key factors to consider when deciding if a hamster will be an excellent addition to your family, including the space needed for their habitat, their independent personalities, your child’s interest in a bet, the work (and finances) required to care for your new hamster, and the availability of a veterinarian that will accept small animals.If your child is ready for a pet, but a hamster doesn’t quite check all the boxes on your new pet wishlist, there are many other options, including guinea pigs, cats, dogs, and some species of birds. Don’t rush this decision. Take time to research and find the best fit for your family before committing to your future furry (or feathered) family member.Join the PetGuide community. Get the latest pet news and product recommendations by subscribing to our newsletter here.

Never Scoop Again With Litter-Robot, The Purrfect Gift For Cat Lovers

Cats like a clean litter box just as much as cat owners do, but scooping clumps can be a hassle. Whisker’s Litter-Robot, the highest-rated, self-cleaning litter box for cats, eliminates the need to scoop the litter box. The newest model, Litter-Robot 4, provides a clean bed of litter for your cats after every use. It features patented sifting technology that sifts out waste after every use and deposits it into a tightly-sealed waste drawer, helping to keep odor under control. For Black Friday, you can scoop one up for less, with $75 off bundles with the Purrfect Litter-Robot accessories you will want.What Sets the Litter-Robot Apart? Litter-Robot 4 features an advanced, patented, sifting technology with QuietSift™ for nearly-silent sifting. That’s right, you don’t have to scoop and you don’t hear the litter being sifted. What could be better?

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